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Evolution Wellness completes first Celebrity Fitness rebrand under Fitness First Asia banner

Evolution Wellness completes first Celebrity Fitness rebrand under Fitness First Asia banner
September 7, 2017

Evolution Wellness, the Asian fitness club operator formed by the merger of Celebrity Fitness and Fitness First Asia earlier this year, have completed the first rebranding of a former Celebrity Fitness club.

Combined as the largest fitness chain in the ASEAN region, the inaugural rebranded club at Singapore's City Square Mall, the 18th club in the local Fitness First network, now carries full Fitness First Asia branding.

With a rationalisation of club operations, former Celebrity Fitness clubs at Singapore's Downtown East and Bukit Timah have been closed, while the Junction 10 club is next in line for rebranding.

Only opened in July 2016, the closure of the Bukit Timah club results, according to Celebrity Fitness Managing Director Andrew Phillips from "low footfall at the location."

In a advisory notice to members, Phillips stated that the closure followed "market evaluation" and "much careful consideration", advising "due to the low footfall at the location, we were not in a position to continue operations and to further extend the lease."

Phillips went on to advise former Celebrity Fitness club members that thet "will have access (to) the following Fitness First clubs in Singapore: City Square Mall, Junction 10, The Cathay and Tampines.

"In addition, all VIP members will also continue to have access to Celebrity Fitness clubs in Malaysia and Indonesia."

Images: New Fitness First branding at the former Celebrity Fitness club at Singapore's City Square Mall. Top image shows Celebrity Fitness' Mark Anthony Fedelicio and Martin Darby at the club. Courtesy Martin Darby/LinkedIn.

10th August 2017 - FITNESS FIRST ASIA PARTNERS WITH WEXER TO DELIVER NEW DIGITAL MEMBERSHIP 

7th June 2017 - FITNESS FIRST LAUNCHES INDOOR TRIATHLON TRAINING GROUND IN THE PHILIPPINES

17th March 2017 - FITNESS FIRST MIDDLE EAST TO OPEN WOMEN-ONLY GYMS IN SAUDI ARABIA

23rd February 2017 - ASIAN FITNESS CLUB MERGER SEES CREATION OF EVOLUTION WELLNESS 

29th September 2016 - QUADRANT EXPANDS WELLNESS EMPIRE WITH ACQUISITION OF FITNESS FIRST AUSTRALIA

16th September 2016 - FIBO 2017 ADDS GROUP FITNESS OFFENSIVE, NEW TOPICS AND INTERNATIONAL PARTNERS 

19th August 2016 - ARDENT LEISURE SELLS GOODLIFE​ HEALTH CLUBS IN $260 MILLION DEAL 

2nd August 2016 - TONY DE LEEDE PARTNERS WITH WEXER VIRTUAL TO LAUNCH MOVE 123 FITNESS CONTENT PROVIDER 

1st July 2016 - FIBO CHINA TO CREATE A BRIDGE TO CHINA’S GROWING FITNESS MARKET 

25th May 2016 - WEXER TEAMS WITH FITNESS FIRST SUBSIDIARY TO EXPAND DIGITAL FITNESS

8th April 2016 - OWNERS LOOK AT SALE OF FITNESS FIRST’S GLOBAL OPERATIONS 

31st August 2015 - FITNESS FIRST OPENS EXCLUSIVE GRAVITY CLUB IN SINGAPORE 

4th December 2014 - FITNESS FIRST INDIA TO OPEN 30 NEW FITNESS CLUBS

3rd June 2014 - FITNESS FIRST TO EXPAND PHILIPPINES PRESENCE

16th January 2014 - FITNESS FIRST TO MOVE BRAND UPMARKET WITH $490 MILLION GLOBAL REV


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