Augmented Creative
Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…
read moreHaving been granted a licence to franchise across China, international fitness group Anytime Fitness is aiming to open up to 500 gyms in the country by 2020.
Since opening its first gym in China in 2014, the franchise group currently has eight gyms operating and a further 20 agreements signed.
Now, the group’s master franchisee for China, Maurice Levine, who also owns the rights for Singapore, Malaysia, and the Philippines, is eager to provide Chinese people access to 24-hour fitness opportunities anticipating the opening of between 300 and 500 gyms in China in the next two-and-a-half-years. It opened its first gym in the country in 2014.
Commenting on the planned expansion Anytime Fitness President and co-founder Dave Mortensen (pictured) explains “with more than 3,500 gyms serving nearly three million members on five continents, we are confident our business model paired with the China capacity, will prosper thousands of gyms.”
Currently, less than 1% of China’s population of 1.3 billion people are members of a gym.
Explaining a strategy to build a culture of fitness, which includes creating a ‘wellness university’ in Shanghai for career development and certifications of personal trainers, Levine adds “our goal is to bring fitness to the Asian community and support people on their journey to get to a healthier place.
“While the atmosphere and amenities are upscale, the gym is inviting, unintimidating and priced right. It brings a much-needed service to the community. It’s accessible, affordable, provides supportive coaching and is a great place for community members to get to know each other while achieving their fitness goals.”
29th June 2017 - ASIA’S LEADING FITNESS TRADE SHOW GROWS BY 30%
20th February 2017 - ADVERTISING WATCHDOG FINDS ANYTIME FITNESS CAMPAIGN BREACHES STANDARDS
11th January 2017 - ANYTIME FITNESS RUNS LARGEST EVER MEMBER ENGAGEMENT PROGRAM AND NEW YEAR ACQUISITION CAMPAIGN
18th July 2016 - ANYTIME FITNESS RETAINS TOP PLACE ON ANNUAL TOP GLOBAL FRANCHISE LIST
1st July 2016 - FIBO CHINA TO CREATE A BRIDGE TO CHINA’S GROWING FITNESS MARKET
22nd May 2016 - CHINA GRAPPLES WITH RISE IN CHILDHOOD OBESITY
11th May 2016 - CHINESE SPORTS INDUSTRY TO BE WORTH MORE THAN US$460 BILLION BY END OF 2020
6th November 2015 - ANYTIME FITNESS’ GLOBAL GROWTH INCLUDES 100 GYM OPENINGS IN JAPAN
13th August 2013 - CHINA MARKS NATIONAL FITNESS DAY AS NATIONAL SURVEY SHOWS A DECLINE IN PHYSICAL ACTIVITY AMONG YOUNG
5th November 2015 - ANYTIME FITNESS ANNOUNCES 3,000TH GLOBAL CLUB OPENING
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…
read moreWhether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…
read moreAUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…
read moreHydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…
read morePathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…
read moreGladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…
read moreHumanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…
read moreWelcome to The Pool Enclosure Company (TPEC). We provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing…
read moreGet your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!