Destination Boost program prepares Fremantle tourism businesses for relaxed border restrictions
The City of Fremantle has partnered with Tourism Council WA to provide Fremantle tourism businesses access to the Destination Boost program, which has helped businesses to become customer and trade ready for when WA’s hard border comes down this weekend. WA’s hard border will move to a ‘controlled border’ arrangement from 14th November, which will permit residents from states and territories deemed very low risk to enter without undertaking quarantine.
The program is part of the delivery of the City’s community recovery plan and efforts to support local businesses during the COVID-19 pandemic.
Over the past two months participating tourism operators have taken part in a series of workshops designed to help them grow and develop their businesses.
Richard Ballinger from Fremantle Tourist Wheel said the Destination Boost program had him looking forward to welcoming more visitors to Fremantle and noted “Destination Boost has been great in helping small businesses work on their business instead of just in it. It has brought to light the significance of working on your business and it’s provided the tools to achieve success.
“It’s important to be proactive as it’s very easy to get caught up in the day-to-day business rather being more strategic. The program has educated, excited and motivated me again.”
The Destination Boost program included a Tourism Fundamentals Workshop, which offered advice on the importance of commissionable products and an operator’s role in encouraging customers to stay longer and spend more, and a Tourism Marketing Strategy Workshop which explained the value of the This Is Fremantle brand, and how to engage with and leverage it.
Other topics included customer service and sales, including how businesses can work together as a destination to refer opportunities to each other, and how to reach customers through online distribution.
Image top: Fremantle Tourism Boost workshop attendees courtesy of City of Fremantle
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8th September 2020 - Fremantle’s Port Beach maintenance works completed
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16th August 2020 - Fremantle Public Golf Course upgrades get underway
27th July 2020 - Hidden Treasures music festival returns to Fremantle this September
7th July 2020 - New Fremantle play space engages children of all ages
22nd June 2020 - Fremantle welcomes reopening of aquatic and fitness facilities
29th April 2020 - Fremantle Public Golf Course unveils updated design
15th April 2020 - Fremantle’s Port Beach protected from erosion
7th April 2020 - Fremantle Council reminds beach goers to maintain social distancing
31st January 2020 - Fremantle makes case to protect its music venues
21st January 2020 - Fremantle welcomes Port Beach funding commitment
26th June 2019 - Revitalised Fremantle netball hub gets official opening
13th April 2019 - Fremantle Arts Centre celebrates WA Aboriginal artists
30th June 2016 - Falls Festival headed to Western Australia for new Fremantle event
16th March 2012 - Go ahead for Fremantle’s Stan Reilly Centre redevelopment
30th June 2010 - Coffey master planning redevelopment of Fremantle Oval Precinct
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