Latest News

Back to Latest News back

 

Will Australia ever build another theme park?

Will Australia ever build another theme park?
August 21, 2011

With new theme parks being developed across Asia, Australasian Leisure Management Publisher Nigel Benton is asking whether Australia will ever witness the development of another major new theme park.

In a online Blog, 'New Theme Park for ....?', Benton recalls "in the early years of publishing Australasian Leisure Management magazine, every six months or so we would learn about and then publish a news story with a headline that can best be recalled as 'New theme park for Queensland'.

"After a few years, the reality of the attractions market in south-east Queensland led us to view such news with some scepticism as these proposed theme parks never materialised, usually as a result of a lack of funds, land or adequate business planning.

"In this climate, operators such as Village Roadshow Theme Parks and Dreamworld (now owned by Ardent Leisure) should be applauded for the thoughtful and adaptive way they have developed and marketed Sea World, Warner Bros. Movie World, Wet 'n' Wild Waterworld, Dreamworld and its adjunct Whitewater World.

"Even though both groups have recorded significant increases in profits for the last financial year, operating theme parks in Australia is a precarious activity suited only to south-east Queensland - as witnessed by the closure at Sydney attractions Fox Studios, Sega World and Wonderland Sydney early in the last decade.

"With the growth of Asian leisure markets we now regularly learn about new theme park plans across Asia.

"As a result, where Asians used to travel to the Gold Coast to visit Australia's theme parks and attractions, with such attractions in their own countries, they are unlikely to do so again. Combined with the strength of the Australian dollar and the decline in domestic tourism, the attractions of the Gold Coast and indeed all of Australia, are going to have to be very imaginative in reaching new markets.

"The growth of the leisure market in Asia means a remarkable and bewildering array of new attractions are being built in Asia. 

"As a result, where Asians used to travel to the Gold Coast to visit Australia’s theme parks and attractions, with such attractions in their own countries, they are unlikely to do so again. Combined with the strength of the Australian dollar and the decline in domestic tourism, the attractions of the Gold Coast and indeed all of Australia, are going to have to be very imaginative in reaching new markets. 

"And with Asian attractions such as Singapore’s Resort World Sentosa (sited in a city that was a traditional stopover for Australians and New Zealanders travelling to Asia and beyond) attracting Australasian visitors you wonder whether Australia will ever again witness the development of another new theme park."

Click here to read Nigel Benton's Blog in full or contact Nigel on email: nigel@ausleisure.com.au

Images: Australia's Wonderland closed (top) and its Snowy River rider in operation (middle). Sydney's shortlived Sega World Darling Harbour, which operated from 1997 to 2000 (below).

18th August 2011 - TODD COATES TO HEAD ARDENT LEISURE THEME PARKS DIVISION

16th August 2011 - WILD LIFE SYDNEY TO LAUNCH AT SYDNEY’S DARLING HARBOUR

20th June 2011 - ASIAN ATTRACTIONS BOUNCE BACK AMID MIXED GLOBAL THEME PARKS PERFORMANCE

19th November 2010 - FORGET LEISURE: FOCUS ON THE EXPERIENCE INDUSTRY 

13th September 2010 - VILLAGE ROADSHOW TO BUILD WET’N'WILD SYDNEY

29th April 2010 - GLOBAL STUDY SHOWS RESILIENCE IN THE THEME PARK INDUSTRY

10th September 2009 - WET’N'WILD IN TOP 10 OF WORLD WATERPARKS 

18th March 2008 - DISNEY CONSIDERS SYDNEY DEVELOPMENT


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Clubware

Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation

 
 

Envibe

With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…

read more

Aquatics / Fitness / Recreation / Technology

 
 

The Pool Enclosure Company

Welcome to The Pool Enclosure Company (TPEC). We provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing…

read more

Aquatics / Design / Recreation / Venues

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

SGL GROUP

SGL is an innovative and progressive lifestyle, leisure and community consulting practice, operated by Phillip Gray and active since 1988. SGL has undertaken an extensive range of sport,…

read more

Aquatics / Consultants / Fitness / Recreation / Sport

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

RHINOPLAY

Rhinoplay offers playground equipment in Australia that is safe, durable, and most importantly fun! We specialise in creating unique indoor playgrounds for play centres and outdoor playgrounds for…

read more

Parks / Play / Surfaces

 
 

Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business