Latest News

Back to Latest News back

 

Forget Leisure: Focus on the Experience Industry

Forget Leisure: Focus on the Experience Industry
November 19, 2010

The concept of a leisure industry is old-fashioned and Australia and New Zealand industry professionals should focus on being part of an "experience industry" according to UK industry academic Professor Chris Gratton.

A visiting Professor at the University of Technology, Sydney's School of Leisure, Sport and Tourism this week, Professor Gratton addressed an industry dinner, sharing his research about the Growth of the Experience Economy in Europe.

Professor Gratton suggested that more and more international operators are focusing on the experience of what they deliver and highlighted the importance of technology and "new ways of getting new experiences".

He also highlighted that the leisure/experience industry "is a huge economic sector in a developed economy", pointing out the importance of football (the English Premier League), the music industry and motor racing in generating export income for the British economy.

Professor Gratton, one of the pioneers of leisure, sport and recreation studies, is the Assistant Dean for Research and Business Development, Faculty of Health and Wellbeing, Sheffield Hallam University, UK.

An internationally renowned expert in Sport Economics and co-director of the Sport Industry Research Centre (SIRC) at Sheffield Hallam University, Professor Gratton is a specialist in the economic analysis of the sport market and over recent years, under his direction, SIRC has developed a specific expertise in the analysis and evaluation of the staging of major events.

Professor Gratton's address on the changing nature of the leisure/experience industry comes at a time when the UTS School of Leisure, Sport and Tourism (one of Australia's pioneer leisure schools) is set to be merged within the University's Faculty of Business.

22nd February 2010 - WORLD LEISURE INTERNATIONAL INNOVATION PRIZE  

7th January 2010 - STUDY ON DISABILITY PARTICIPATION IN SPORT AND RECREATION 

11th February 2010 - WORLD LEISURE CONGRESS HEADS TO KOREA

3rd April 2009 - WORLD LEISURE ANNOUNCES FUTURE STRATEGY


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

AlphaFit

AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

CERAMIC SOLUTIONS

Established in 1994, Ceramic Solutions has excelled at the supply and installation of swimming pool tiles and equipment for the pool and leisure industry, with a focus on the needs of end-users. …

read more

Aquatics / Design / Surfaces / Venues

 
 

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 

AUSTRALIAN WATERSLIDES AND LEISURE

A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks

 
 

CENTAMAN

Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing

 
 

PAYSMART

Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…

read more

Access / Billing / Fitness / Technology

 
 

Jonas Leisure

JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…

read more

Aquatics / Billing / Fitness / Recreation / Sport

 
 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business