Latest News

Back to Latest News back

 

Forget Leisure: Focus on the Experience Industry

Forget Leisure: Focus on the Experience Industry
November 19, 2010

The concept of a leisure industry is old-fashioned and Australia and New Zealand industry professionals should focus on being part of an 'experience industry' according to UK industry academic Professor Chris Gratton.

A visiting Professor at the University of Technology, Sydney's School of Leisure, Sport and Tourism this week, Professor Gratton addressed an industry dinner, sharing his research about the Growth of the Experience Economy in Europe.

Professor Gratton suggested that more and more international operators are focusing on the experience of what they deliver and highlighted the importance of technology and "new ways of getting new experiences".

He also highlighted that the leisure/experience industry "is a huge economic sector in a developed economy", pointing out the importance of football (the English Premier League), the music industry and motor racing in generating export income for the British economy.

Professor Gratton, one of the pioneers of leisure, sport and recreation studies, is the Assistant Dean for Research and Business Development, Faculty of Health and Wellbeing, Sheffield Hallam University, UK.

An internationally renowned expert in Sport Economics and co-director of the Sport Industry Research Centre (SIRC) at Sheffield Hallam University, Professor Gratton is a specialist in the economic analysis of the sport market and over recent years, under his direction, SIRC has developed a specific expertise in the analysis and evaluation of the staging of major events.

Professor Gratton's address on the changing nature of the leisure/experience industry comes at a time when the UTS School of Leisure, Sport and Tourism (one of Australia's pioneer leisure schools) is set to be merged within the University's Faculty of Business.

22nd February 2010 - WORLD LEISURE INTERNATIONAL INNOVATION PRIZE  

7th January 2010 - STUDY ON DISABILITY PARTICIPATION IN SPORT AND RECREATION 

11th February 2010 - WORLD LEISURE CONGRESS HEADS TO KOREA

3rd April 2009 - WORLD LEISURE ANNOUNCES FUTURE STRATEGY


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Envibe

With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…

read more

Aquatics / Fitness / Recreation / Technology

 
 

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks

 
 

Myrtha Pools

Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness

 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 

LIFE FLOOR (Aus & NZ)

Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…

read more

Aquatics / Play / Recreation / Safety / Surfaces

 
 

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 

BODY BIKE APAC

BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

AAC

Welcome to AAC – makers of the world’s best wristbands, lanyards, tickets, tokens and full-service print solutions. We are Australia’s premier global manufacturer and supplier of…

read more

Access / Marketing / Safety / Ticketing

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business