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West HQ and NEC Australia to introduce industry leading customer experience at new Sydney Coliseum Theatre

West HQ and NEC Australia to introduce industry leading customer experience at new Sydney Coliseum Theatre
August 20, 2019

NEC Australia has today announced a major Information and Communications Technology (ICT) and Digital Display partnership with Sydney’s newest Entertainment, Fitness, Lifestyle and Accommodation destination, West HQ.

Providing a ‘best in class’ customer experience for patrons at one of NSW’s largest entertainment destinations, the partnership is centred around the soon-to-be-completed Sydney Coliseum Theatre; a state-of-the-art 2,000 seat multi-mode venue, offering world class concert, musicals, and theatrical entertainment.

The partnership includes NEC’s world-class LED display systems for menus, wayfinding, and interactive customer promotions, powered by CiscoVision IPTV. NEC will also partner with West HQ to develop and deploy market-leading solutions for CCTV security systems, network infrastructure, and across the eight-hectare site, free Wi-Fi for guests.

The partnership will see NEC establish West HQ and the Sydney Coliseum Theatre as a technology showcase venue for technical innovation. This will include the future deployment of an NEC technology enhanced customer access solution in partnership with West HQ’s other major technology partners.

NEC Australia Managing Director, Mitsuhiro Murooka advised “NEC has been intimately involved with the design and construction of the Sydney Coliseum Theatre at West HQ to ensure the customer experience from arrival to exit is exceptional. This really will be a centre of technological excellence, a world class venue with world class technology solutions, and a one-of-a-kind for Sydney.

“NEC already has a strong relationship with Western Sydney in the Health and Education sectors, but this is an entirely new frontier for us – the possibilities now and into the future are boundless.

The customer experience will include another major theatrical first - a digital walkway ‘crystal bridge’ with glass flooring brought to life by the latest in LED display technology, creating a spectacular, immersive visual experience for patrons before they even enter the Sydney Coliseum Theatre.

West HQ Chief Executive, Richard Errington stated “this major partnership with NEC is a step-change in pace, innovation, security, and customer experience for West HQ as a destination, and as an industry leader.

“Following our recent successful opening of West HQ’s Eat. St premium dining precinct which is already showcasing the quality of NEC’s display systems, we can’t wait to welcome the customers to the Sydney Coliseum Theatre this December.

“We are incredibly excited about the relationship forged with NEC and are confidently looking to how we will evolve the partnership and do exceptional things for the arts and the community together.”

Image shows the Sydney Coliseum Theatre in May this year as it approaches completion.

Related Articles

11th June 2019 - West HQ announces inaugural program of events at new Sydney Coliseum Theatre

7th June 2019 - West HQ announces Ticketek as ticketing partner for new Sydney Coliseum Theatre

18th April 2019 - New Western Sydney Performing Arts Centre to be named Sydney Coliseum Theatre

22nd October 2018 - Western Sydney Performing Arts Centre invites Australia’s arts and entertainment industry to its stage

1st August 2018 - Rooty Hill leisure precinct rebranded as West HQ

1st May 2018 - Western Sydney Performing Arts Centre development moves forward with Executive Director appointment

22nd November 2017 - Rooty Hill RSL to build largest performing arts centre in western Sydney

26th January 2016 - Lobby group optimistic about the future investment in Western Sydney cultural infrastructure

13th August 2015 - Rooty Hill RSL plans new $55 million entertainment centre

14th July 2011 - Cisco unveils Wi-Fi solution for sports and entertainment venues


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