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Swimming Australia extends swimwear and apparel partnership with arena

Swimming Australia extends swimwear and apparel partnership with arena
March 10, 2021

Swimming Australia has announced the renewal of its partnership with global swimwear brand arena.

The partnership, which is an extension on the previous four-year agreement, will see arena continues as the official swimwear and apparel partner of the Australian Dolphins Swim team until December 2021.

Welcoming the extension, Swimming Australia interim Chief Executive, Tim Dempster commented "(arena) are  a wonderful partner of Swimming Australia and I know it has been an incredibly challenging time for them in their home country of Italy due to COVID-19, so we thank them for their continued investment to our sport and our athletes.

"We are very lucky to be able to work with a company like arena that shares similar values and is as passionate about swimming as we all are.

“They are a leading global manufacturer of competitive swimwear, allowing our athletes to have access to innovative products and world leading technology in their pursuit for success on the world stage.”

arena’s co-Chief Executive, Giuseppe Musciacchio, echoed Dempster’s sentiments surrounding the renewal, adding "we are extremely proud to extend our partnership with Swimming Australia.

“It is particularly pleasing to be continuing our support for the Dolphins in these difficult times. It means a lot to us given the importance of swimming in the country, not only at the top levels, but also as an activity that exemplifies Australia’s love of sports and a healthy lifestyle.

“As a global brand, we aim to help improve people’s lives through watersports and swimming in particular, since they reap benefits for both physical and mental health and connect us to our most abundant natural element.

“We strive to promote these sports as a lifestyle, starting with the user experience, and leveraging our expertise and passion to design functional, stylish products that make watersports simple, rewarding and fun, whether you are competing, training or just relaxing.”

With the Dolphins fan range of replica merchandise also continuing, Dempster said he was thrilled fans still had the chance to purchase their own piece of green and gold for when they dive in the pool.

He added “we launched the new Dolphins fan range with arena in 2019, allowing fans to be seen in the same products they see our Australian Dolphins wearing on pool decks around Australia and the world.

“As we head into another important year with the Olympics and Paralympics on the horizon, it is fantastic that fans will be able show their support for our Dolphins and hopefully feel as inspired as them when they pull on the green and gold.”

Image: The partnership will see arena continue to be the official swimwear and apparel partner of the Australian Dolphins Swim team until December 2021. Credit: arena.

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