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Swimming Australia extends swimwear and apparel partnership with arena
Swimming Australia has announced the renewal of its partnership with global swimwear brand arena.
The partnership, which is an extension on the previous four-year agreement, will see arena continues as the official swimwear and apparel partner of the Australian Dolphins Swim team until December 2021.
Welcoming the extension, Swimming Australia interim Chief Executive, Tim Dempster commented "(arena) are a wonderful partner of Swimming Australia and I know it has been an incredibly challenging time for them in their home country of Italy due to COVID-19, so we thank them for their continued investment to our sport and our athletes.
"We are very lucky to be able to work with a company like arena that shares similar values and is as passionate about swimming as we all are.
“They are a leading global manufacturer of competitive swimwear, allowing our athletes to have access to innovative products and world leading technology in their pursuit for success on the world stage.”
arena’s co-Chief Executive, Giuseppe Musciacchio, echoed Dempster’s sentiments surrounding the renewal, adding "we are extremely proud to extend our partnership with Swimming Australia.
“It is particularly pleasing to be continuing our support for the Dolphins in these difficult times. It means a lot to us given the importance of swimming in the country, not only at the top levels, but also as an activity that exemplifies Australia’s love of sports and a healthy lifestyle.
“As a global brand, we aim to help improve people’s lives through watersports and swimming in particular, since they reap benefits for both physical and mental health and connect us to our most abundant natural element.
“We strive to promote these sports as a lifestyle, starting with the user experience, and leveraging our expertise and passion to design functional, stylish products that make watersports simple, rewarding and fun, whether you are competing, training or just relaxing.”
With the Dolphins fan range of replica merchandise also continuing, Dempster said he was thrilled fans still had the chance to purchase their own piece of green and gold for when they dive in the pool.
He added “we launched the new Dolphins fan range with arena in 2019, allowing fans to be seen in the same products they see our Australian Dolphins wearing on pool decks around Australia and the world.
“As we head into another important year with the Olympics and Paralympics on the horizon, it is fantastic that fans will be able show their support for our Dolphins and hopefully feel as inspired as them when they pull on the green and gold.”
Image: The partnership will see arena continue to be the official swimwear and apparel partner of the Australian Dolphins Swim team until December 2021. Credit: arena.
12th February 2021 - Amazon enters Australian live streaming market with Swimming Australia deal
16th December 2020 - Swimming Australia presents 2020 Community Award winners
9th November 2020 - Kieren Perkins appointed as Swimming Australia President
30th October 2020 - Swimming Australia Chief Executive Leigh Russell to step down
20th April 2020 - Swimming Australia celebrates first year of iSwim
23rd October 2019 - Swimming Australia unveils Tokyo Olympic and Paralympic campaign
5th July 2019 - Jacco Verhaeren to leave Swimming Australia after Tokyo Olympics
15th January 2019 - Swimming Australia launches app to connect recreational swimmers
13th July 2018 - Swimming Australia looks to enhance elite aquatic performance in NSW
28th March 2018 - Swimming Australia appoints Leigh Russell as new Chief Executive
9th February 2018 - Swimming Australia campaign delivers 721 swimming experiences
19th December 2017 - Alex Baumann to help lead Swimming Australia High Performance strategy
5th April 2017 - Swimming Australia launches Australian Swimming Framework
31st January 2017 - Swimming Australia announces new partnership with Arena
20th December 2016 - Swimming Australia and Speedo part ways after 60-year sponsorship
11th December 2017 - New sports retail experience opens in Sydney
30th March 2016 - World’s largest sports retailer set to enter Australian market
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