Latest News

Back to Latest News back

 

Swimming Australia announces AWS as Cloud and Data Analytics Provider

Swimming Australia announces AWS as Cloud and Data Analytics Provider
July 8, 2019

Swimming Australia, the nation’s peak body for swimming, has announced that it has selected Amazon Web Services (AWS) as its preferred innovation, cloud and data analytics provider.

The organisation will work with AWS to reinvent the swimming experience for participants and fans, and to help uncover the next wave of Australian talent for the 2024 Paris Olympics.

With more than 4.5 million Australians participating annually in swimming, with the help of AWS, Swimming Australia aims to enhance the experience for recreational swimmers and fans, as well as the Australian Dolphins national swim team, through technology innovations that impact high performance.

Using AWS data analytics technologies, Swimming Australia will aim to optimise athlete performance at critical junctures of the race, create new swimming meet formats, connect the national tribe of swimmers to better identify talent, and provide more meaningful fan experiences.

Swimming Australia Chief Executive, Leigh Russell advised “the challenge for Swimming Australia was being able to access data and insights in real-time for fan engagement purposes. With AWS, we can bring fans one step closer to the race action and achieve more with technology.

“We are now able to modernise our sport’s business operations and work on a number of projects that will help to connect and build the swimming tribe, bringing incredible moments of inspiration to Australians through the sport of swimming.”

Adam Beavis, Commercial Director for AWS in Australia and New Zealand added “meaningful data and insights enhance all sorts of customer experiences, from the business world to the sporting arena.

“Applying the unique Amazon Working Backwards methodology, our team will work with Swimming Australia to identify innovation opportunities by leveraging big data technologies to collect, analyse, and share data, that can then be used to drive new projects that will bring swimmers, fans, and the community closer to the race action.”

Swimming Australia is one of many major sporting organisations that are using AWS services including the Wallabies, Formula One Motorsport globally, and the NFL in the USA.

Image: Ariarne Titmus at the 2018 Swimming Australia trials at the SA Aquatic and Leisure Centre. Courtesy of the SA Aquatic and Leisure Centre.

Related Articles

5th July 2019 - Jacco Verhaeren to leave Swimming Australia after Tokyo Olympics

18th April 2019 - Swimming Australia partners to research growth and development

5th March 2019 - Impact of Big Data and Analytics to be examined at SportAccord Gold Coast Summit

9th February 2019 - Swimming Australia camps kick off around the country

2nd December 2018 - Swimming Australia announces closure of National Training Centre Transition Program

13th July 2018 - Swimming Australia looks to enhance elite aquatic performance in NSW

29th June 2018 - Pan Pacific Championship Trials set to showcase swimming’s rising stars

16th February 2018 - Six million participants make swimming Australia’s top sport and recreational activity

9th February 2018 - Swimming Australia campaign delivers 721 swimming experiences

1st December 2017 - Swimming Australia launches Australia Swims participation campaign

17th September 2017 - Sports tracking and analytics market to reach US$15.5 billion by 2023

13th September 2017 - Ticketek looks to enhance customer experiences through technology

18th May 2017 - ASTN and Sports Analytics Conference partner to drive sport technology growth


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

BioLab Australia Pty Ltd

BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…

read more

Aquatics / Technology / Waterparks

 
 

PathMinder

PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security

 
 

SLE WORLDWIDE AUSTRALIA PTY LTD

SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…

read more

Insurance / Venues

 
 

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 

ProSlide Technology

ProSlide is the global leader in water ride design and manufacturing, supplying high-performance water attractions to new and expanding water parks around the world. For over three decades, ProSlide…

read more

Aquatics / Play / Waterparks

 
 

BH Fitness

BH Fitness, part of the long-standing and iconic bike manufacturer BH Group, is a global leader in fitness equipment for both Commercial and Home markets. The company, with the headquarters based in…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology

 
 

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business