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Swimming Australia, the nation’s peak body for swimming, has announced that it has selected Amazon Web Services (AWS) as its preferred innovation, cloud and data analytics provider.

The organisation will work with AWS to reinvent the swimming experience for participants and fans, and to help uncover the next wave of Australian talent for the 2024 Paris Olympics.

With more than 4.5 million Australians participating annually in swimming, with the help of AWS, Swimming Australia aims to enhance the experience for recreational swimmers and fans, as well as the Australian Dolphins national swim team, through technology innovations that impact high performance.

Using AWS data analytics technologies, Swimming Australia will aim to optimise athlete performance at critical junctures of the race, create new swimming meet formats, connect the national tribe of swimmers to better identify talent, and provide more meaningful fan experiences.

Swimming Australia Chief Executive, Leigh Russell advised “the challenge for Swimming Australia was being able to access data and insights in real-time for fan engagement purposes. With AWS, we can bring fans one step closer to the race action and achieve more with technology.

“We are now able to modernise our sport’s business operations and work on a number of projects that will help to connect and build the swimming tribe, bringing incredible moments of inspiration to Australians through the sport of swimming.”

Adam Beavis, Commercial Director for AWS in Australia and New Zealand added “meaningful data and insights enhance all sorts of customer experiences, from the business world to the sporting arena.

“Applying the unique Amazon Working Backwards methodology, our team will work with Swimming Australia to identify innovation opportunities by leveraging big data technologies to collect, analyse, and share data, that can then be used to drive new projects that will bring swimmers, fans, and the community closer to the race action.”

Swimming Australia is one of many major sporting organisations that are using AWS services including the Wallabies, Formula One Motorsport globally, and the NFL in the USA.

Image: Ariarne Titmus at the 2018 Swimming Australia trials at the SA Aquatic and Leisure Centre. Courtesy of the SA Aquatic and Leisure Centre.

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