Latest News

Back to Latest News back

 

Swimming Australia launches Australia Swims participation campaign

Swimming Australia launches Australia Swims participation campaign
December 1, 2017

Coinciding with the first day of summer, Swimming Australia has launched Australia Swims, a nine-day celebration of the country’s love of swimming and water.

Set to run from 20th to 28th January, the campaign with present all Australians with opportunities to get involved - from swimming in their backyard pool or local beach, challenging themselves in an event or getting off the beaten track to explore a hidden swimming hole or river.

Swimming Australia President John Bertrand AO said Australia Swims aims to re-energise and capture Australia’s passion for swimming and the water, advising “summer in Australia is synonymous with swimming, it is a favourite pastime across the country with so many personal memories and moments centred at the beach or the pool.

“Together with Optus, we want to encourage all Australians to come together this January and go for a swim and celebrate a quintessential part of the Australian way of life.

“(We) have brought together a vast array of swimming experiences, everything from free DJ pool parties to challenging open water swims - experiences that are suitable for all ages and all swimming abilities, right across the country.

“This of course would not be possible without the support of Optus who recognise the importance of swimming to our Country and that swimming is in our DNA; part of what makes us Australian.”

Optus Ambassador and one of Australia’s most successful swimmers, Ian Thorpe said everyone’s swimming journey is unique but it is something that also brings us together.

The Olympic gold medallist commented “throughout my swimming career I worked incredibly hard to reach the elite level however, I also ensured I had fun along the way.

“Australia Swims is a great movement to bring the country together, encouraging the next generation to have fun and be safe around the water and I really hope a lot of Australians will take part.”

Four-time Olympian Leisel Jones added “when I was growing up being around water brought so much joy to my life and it’s so important we encourage everyone to give swimming a go, not just at the elite level, but for fun - who knows one day they might end up representing the Country!”

“I’ll be at the Optus Swims Sydney Harbour here on 20th January and I can’t wait to see the event bring people from all walks of life together, connected through our love of the water.”

Launched today, the Australia Swims website features over 500 swimming experiences: from an open water swim at Kingston Beach, Tasmania, to one of Australia’s northern-most pools at Nightcliff in Darwin.

Swimming Australia Chief Executive Mark Anderson concluded “Australia Swims is uniting the swimming industry, from local swimming clubs, to community pools, to privately run open water events, surf lifesaving Australia and other aquatic sports like triathlon and water polo.

“Australia Swims is about connecting everyone from the grass roots to the green and gold and everyone in between, there is truly something for everybody.”

With safety in and around water a key theme for Australia Swims, Swimming Australia has enlisted the support of Surf Life Saving Australia, to provide a guide to Australia’s patrolled beaches on our website. We encourage beach goers to always swim between the red and yellow flags.

For more information go to www.australiaswims.com.au

Main image shows today's launch of Australia Swims.

22nd November 2017 - NOWRA AQUATIC PARK EXPERIENCES MASSIVE VISITOR GROWTH IN TWO YEARS SINCE REFURBISHMENT 

17th November 2017 - NEW AUSPLAY FIGURES SHOW FOOTBALL LEADS SPORT PARTICIPATION RATES IN AUSTRALIA 

20th October 2017 - SWIMMING AUSTRALIA RE-ELECTS BERTRAND, LIVINGSTONE AND JOHNSON 

8th December 2016 - LANDMARK STUDY FINDS SPORT STRUGGLING TO KEEP YOUTH ENGAGED

1st December 2016 - SWIMMING AUSTRALIA LAUNCHES INCLUSION FRAMEWORK

15th November 2016 - SWIMMING AUSTRALIA EXTENDS PARTNERSHIP WITH HANCOCK PROSPECTING 

7th January 2016 - SURF LIFE SAVING AUSTRALIA ASKS BEACHGOERS TO PLAY A ROLE IN SAFETY

27th December 2015 - PROFESSIONAL LIFEGUARDS HIGHLIGHT NEED FOR SAFETY FIRST AT THE BEACH

10th April 2013 - SWIMMING AUSTRALIA MAKES KEY SENIOR APPOINTMENTS

20th February 2013 - SECOND REPORT SLAMS MANAGEMENT OF AUSTRALIAN SWIMMING


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport

 
 

Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks

 
 

Goplay Commercial Playground Equipment

Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…

read more

Play

 
 

Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces

 
 

SimplySwim

    SimplySwim is a school management solution that helps swimming school owners and managers optimize operations by automating functions such as managing class schedules, billing and…

read more

Aquatics / Education / Recreation / Safety / Technology

 
 

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness

 
 

COMMERCIAL AQUATICS AUSTRALIA

Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…

read more

Aquatics / Design / Play / Waterparks

 
 

Pricemark Pty Ltd

Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry. 

read more

Access

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business