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SportsEye Network makes key appointment to support growth

SportsEye Network makes key appointment to support growth
May 6, 2021

Fast-growing and award-winning data and technology company ActiveXchange has announced the appointment of Robert Novotny as its Head of Partnerships.

Novotny’s appointment will allow James Ellender, ActiveXchange’s Chief Executive, to further focus on managing the collective impact of the organisation across Australia and New Zealand, and signals the exciting next phase of partnering-up with its clients across the SportsEye Network.

With Novotny appointed following an extensive recruitment process, Ellender advised “I’m thrilled to have someone of Robert’s calibre take our partnerships forward as we continue to foster an informed, connected and empowered Network.”

Novotny joins the team with a strong background as Managing Director of Champions International, building extensive relationships for over 15 years with club, state and national sporting bodies across Australia and New Zealand.

For their member athletes, such partnerships have created high performance training and placement opportunities across North America and Asia.

Prior to that, the Chicago, USA-native worked for MLB’s White Sox to partner with local communities across the American Midwest to develop one of the largest youth grassroots sporting outreaches in the United States at the time, with the program later being adopted by the NBA’s Chicago Bulls. Novotny also served as the vice president of the American Women’s Baseball Federation.

Based in Melbourne, Novotny (pictured) will drive ActiveXchange’s outreach in the wake of COVID-19. It is a period when evidence-based decision making to increase efficiency will be that much more important amidst the uncertainties of recent times. ActiveXchange will continue to lead the way with its data and technology platform to truly enable sport, government, operators and our strategic consultant partners to make the right decisions, at the right time, underpinned by evidence.

Welcoming his new role, Novotny noted “I am honoured to be the inaugural person taking on this role and to be positioned to build partnerships that will positively affect health and well-being for so many members of communities far and wide.

“It is very meaningful to be able to empower other committed people working in the sector to more effectively make a difference for their members, community and partners. I’m also excited to be working with a team at ActiveXchange that is truly unique, and very passionately focused on leaving a legacy of change in how our sector is understood, valued and funded.”

Related Articles

29th April 2021 - Australian College of Physical Education and ActiveXchange announce partnership agreement

29th March 2021 - ActiveXchange reveals new initiatives as part of Federal Government-backed scale-up

26th February 2021 - Global Leisure Group teams with ActiveXchange and SportsEye New Zealand

11th February 2021 - ActiveXchange market intelligence shows members quick to cancel unused memberships

14th December 2020 - ActiveXchange puts data analytics at the fingertips of 18 NSW sporting bodies

30th November 2020 - ActiveXchange highlights the need for targeted and collaborative efforts to meet financial challenges

5th November 2020 - ActiveXchange’s data analysis to expand VICSWIM program and help children get back to swimming

7th September 2020 - ActiveXchange and the SportsEye Network’s work to be enhanced by Federal Government funding

20th August 2020 - ActiveXchange leadership appointments look to drive expansion and growth

6th August 2020 - Latest ActiveXchange intelligence shows importance of facilities re-engaging with members as they reopen

31st March 2020 - ActiveXchange outlines four activities for operators to undertake during Coronavirus shutdown

25th July 2019 - ActiveXchange’s SportsEye platform secures major Sport, Recreation and Play Industry Innovation Award

7th March 2019 - revolutioniseSPORT and ActiveXchange partner on new collaborative intelligence initiative


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