Latest News

Back to Latest News back

 

Reed Exhibitions considers FIBO branding for Australia’s Fitness Shows

Reed Exhibitions considers FIBO branding for Australia’s Fitness Shows
August 16, 2019

Global events organiser Reed Exhibitions is considering introducing its FIBO branding for its Fitness Shows in Sydney, Brisbane and Melbourne in 2020.

Reed, which purchased the Fitness Show - formerly known as the Fitness and Health Expo - in 2017, owns what it calls the "world’s largest interactive showcases of fitness, health and wellness innovation" with FIBO Global events currently run in Germany, China, South Africa and, since 2018, the USA.

Launching FIBO USA last year, the expansion was seen as part of a strategy by Reed to expand FIBO’s global activities and establish a direct presence in the world’s leading fitness markets.

Its consideration of introducing the FIBO brand to Australia is currently seeing Micromex Research surveying industry attitudes to the potential new branding.

Australia's major fitness industry event, the Fitness Show at Sydney's Darling Harbour is run in conjunction with the Fitness Australia and industry owned FILEX Convention.

Globally, Reed Exhibitions runs more than 500 events across 43 industry sectors attracting more than seven million visitors each year.

2019 Melbourne Fitness Show
Running on 26th and 27th October, the 2019 Melbourne Fitness Show will sees representatives from over 20 countries compete to become World Champion in their divisions at the ICN WORLD Amateur Championships.

The ICN World Championships showcases over 500 competitors from over 20 different countries, including USA, Czech Republic, Sri Lanka, Australia and Brazil.

ICN World Chairman Wayne McDonald, Australian President Tony Lanciano and Fitness Show Events Director Shaun Krenz have renewed their association to host the ICN WORLD Amateur Championships and WORLD PRO Night of Champions Show, drawing the biggest spectator numbers.

The success of the earlier Fitness Shows in Sydney and Brisbane earlier this year have paved the way for the Melbourne event.

Click here for more information on the 2019 Melbourne Fitness Show in the Australasian Leisure Management industry Calendar.

Image: Crowds entering FIBO Global at the Cologne Exhibition Centre, Germany.

Related Articles

31st July 2019 - Melbourne Fitness Show looks to share insights into fitness, health and wellness

7th July 2019 - FIBO CHINA grows to become Asia’s leading fitness event

5th April 2019 - Fitness industry set to come together at FILEX 2019 Convention

18th March 2019 - Fitness equipment suppliers present new concepts and technologies at FIBO 

14th February 2019 - The Fitness Show returns to showcase the latest in exercise and wellness

7th December 2018 - FIBO revamps fitness, health and wellness programs for 2019

7th October 2018 - Reed Exhibitions expands FIBO with first ever USA event

31st August 2018 - 20% rise in visitor numbers at FIBO CHINA 2018

19th June 2018 - FIBO China offers new venue, more exhibitors and expanded content

4th October 2017 - FIBO China visitor numbers rise by 28%

17th May 2017 - Reed Exhibitions to acquire majority stake in Fitness Shows, flags FIBO links

1st July 2016 - FIBO China to create a bridge to China’s growing fitness market

16th April 2016 - FIBO 2016 attended by 153,000 record crowd

15th December 2015 - European fitness expo FIBO expects exhibitors and visitors from more than 100 nations


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

The Jump Pad

The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…

read more

Attractions / Entertainment / Play

 
 

TICKETSERV

As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing

 
 

The P.A. People

The P.A. People is a specialist integrator and contractor in sound reinforcement, audio visual systems, performance lighting and production communications. Over its almost 50 year history the company…

read more

Entertainment / Events / Sport / Technology / Venues

 
 

PathMinder

PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security

 
 
 

DEBITSUCCESS

Over the past 10 years Debitsuccess has been providing expert billing services to businesses across Australia. Debitsuccess is now the largest full service direct debit provider in Australasia,…

read more

Billing / Finance / Fitness / Golf / Recreation

 
 

Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues

 
 

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business