Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…read more
Reed Exhibitions expands FIBO with first ever USA event
FIBO - the world’s largest interactive showcase of fitness, health and wellness innovation - is to make its United States debut at the Orange County Convention Center in Florida between 6th and 8th December this year.
Backed by the long-running success of FIBO Global events in Germany, China, and South Africa, FIBO USA is part of a strategy by event owner Reed Exhibition to expand FIBO’s global activities and establish a direct presence in the world’s leading fitness markets.
Aimed at fitness professionals and enthusiasts, the four-day event will feature fitness demonstrations and classes, hands-on technology and equipment exhibits, nutrition and apparel, education sessions, and instructor certification and trainings.
It has already secured backing from the American Council on Exercise (ACE), Athletics and Fitness Association of America (AFAA), National Academy of Sports Medicine (NASM), Women in Fitness Association (WIFA), Spartan and Zumba®.
Explaining the expansion, Reed Exhibitions Germany Chief Executive, Hans-Joachim Erbel advised “with 57.2 million members in 36,540 gyms and sales of approximately US$27.6 billion, the US is the largest fitness market worldwide.
“Numerous leading fitness industry manufacturers and suppliers are located here and many of the new concepts and global trends originate here.
“The goal is for FIBO USA to become the new ‘must-attend event’ in the US, the place where providers of fitness equipment and concepts meet with health, fitness and wellness professionals from the private and public sectors.”
While the main concept of FIBO - combining a large exhibition floor with a conference featuring seminars and keynote speeches - will be consistent with its other events, the US version will be adapted to cater for the American market.
Reed Exhibitions America President, Hervé Sedky advised “around 50% of the sales of exercise equipment and concepts in the US are generated at country clubs and public institutions such as universities.
“Accordingly, FIBO USA is specifically targeted at trade visitors from fitness studios and health and wellness facilities, trainers and instructors, country clubs and hotels as well as at buyers from public-sector institutions such as schools, universities, the military and large retail buyers.”
The conference will include a stage and educational program, planned in cooperation with the International FIBO Ambassador, Herman Rutgers. Called The American Health and Fitness Forum, it will be marketed as a ‘high-calibre congress agenda’, modelled after the EHFF in Cologne, Germany.
With the event likely to conflict with the International Health, Racquet and Sportsclub Association (IHRSA)’s annual convention held in March each year, IHRSA has not issued a comment on the new event.
With Reed also owning Australia’s Fitness Show brand there is also speculation that these events may be branded as FIBO in the future.
Amid considerable Australasian interest in FIBO USA, entrepreneur Mel Tempest will be working alongside the FIBO USA team interviewing guests on the The Gym Owners Business Podcast and Network.
Tempest advises “my focus is to educate as many fitness professionals as possible and connect you the club owner with those who will guide and coach you to grow your business.”
Click here for details of FIBO USA in the Australasian Leisure Management industry Calendar.
Images (from top): FIBO in Germany, new concepts at FIBO, FIBO China and the Orange County Convention Center from Universal Boulevarde.
27th September 2018 - FITREC names Mel Tempest as Global Ambassador
31st August 2018 - 20% rise in visitor numbers at FIBO CHINA 2018
19th June 2018 - FIBO China offers new venue, more exhibitors and expanded content
10th May 2018 - Gym Owners’ Business Podcast approaches 50th episode
4th October 2017 - FIBO China visitor numbers rise by 28%
21st September 2017 - Seventh IHRSA ChinaFit event to share cutting-edge management concepts
1st July 2016 - FIBO China to create a bridge to China’s growing fitness market
26th May 2016 - IHRSA reports ongoing growth in global fitness industry
27th January 2015 - FIBO organisers announce global fitness innovation award
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…read more
Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…read more
HYPOXI® is one of Europe’s most successful health and weight loss studio concepts. It’s the first weight loss technology to incorporate exercise with advanced vacuum and…read more
Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…read more
Over the past 10 years Debitsuccess has been providing expert billing services to businesses across Australia. Debitsuccess is now the largest full service direct debit provider in Australasia,…read more
Fitness On Demand™ is a market-leading developer of virtual group fitness products. Our innovative video delivery systems offer robust content and a simple-to-use, comprehensive web app. Fitness…read more
NovoFit is an exciting and dynamic new company born from two of Australia’s leading commercial fitness equipment suppliers. NovoFit combines over 45 years of industry expertise, delivering state…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!