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Fitness equipment suppliers present new concepts and technologies at FIBO
The focus of Germany's FIBO 2019 will be on individualisation, digitalisation, health training, emotionalisation, small group training with the key players of the fitness and wellness industry bringing personalised solutions for gym operators and health facilities to the trade show.
The fitness industry having moved beyond the “one-size-fits-all fitness program” will be offering a variety of workout concepts and equipment at this year’s FIBO to address the diverse needs of exercisers.
Digital networking is becoming more important, as well. Industry market leaders such as Core Health & Fitness, eGym, gym80, Johnson Health Tech., Life Fitness, Milon, Precor, Scotfit, SportsArt and Technogym will be showcasing the training area of the future and demonstrate how gym operators can prevail in the market.
“Two key fitness industry trends will also be on display at our stand: digital networking – which we call ‘Connected Solutions’ – and functional training, or circuit training in small groups, for which we developed our MX4 workout concept”, says Ariane Vorwald, marketing manager at Johnson Health Tech. Adding to their MX4 group training concept, Johnson Health Tech will be showcasing MX4 ACTIVE in order to reach older and less fit people and those with physical limitations such as back or knee problems. Explaining the new concept, Vorwald says: “For this target group, the classic functional circuit format has an intimidating effect indeed, which is why our training experts developed a new program, geared precisely toward these target groups, that offers turnkey workouts with the exclusive MX4 equipment.”
“It’s difficult to summarise in just one sentence the countless highlights we offer in the area of digitalisation”, says Vorwald. “After all, our solution makes many gears mesh together in order to easily connect workout equipment, gym members, trainers and studio operators and optimally help each of them to reach their respective goals. On top of all that are additional benefits derived from interfacing with well-known gym software providers, electronic circuits, locking systems and more.”
Life Fitness is catering for a vast selection for all types of exercisers and age groups. “Hammer Strength products are ideal for the strength workouts of ambitious amateur athletes and pros. They’re complemented by the equipment from the Hammer Strength Accessories line for high-intensity interval training with free weights. All-round studios will be well equipped with cardio and strength equipment from Life Fitness. Workout equipment from the Cybex and SCIFIT brands is perfect for preventive and rehabilitative training units with a scientific background. Thanks to their simple and variable operation, they’re also ideal for the workouts of Best Agers and people with physical limitations”, says Stefan Geier, marketing manager for the DACH region at Life Fitness.
Life Fitness will also present modular systems aimed at letting studios meet the needs of the small group training (SGT) trend. The SGT portfolio is a carefully selected compilation of strength and endurance equipment plus accessories, which make it possible to quickly and easily set up attractive group training rooms for intense and varied units.
“This combination evokes emotions among the members and strengthens their ties to the clubs. Also at FIBO, we’ll have an exclusive preview of the new Life Fitness performance treadmill and workout shows at the stand”, says Geier.
Geier is also sure that, in the near future, no operator will get around connected devices that record and analyse workout data. “Members expect professional analysis and control of their workouts through interactive equipment that’s complemented by competent trainers”, Geier says. “In addition, the technology enables visually impressive and motivating goose bump moments, especially in small group training – like on indoor cycling bikes. Soon, many small group training fans won’t want to miss competition animations on large screens.”
A total of about 1,100 exhibitors from 47 countries have announced their participation in FIBO 2019. In keeping with the tagline “Featuring the Future of Fitness”, they’ll showcase the global innovations on the market. FIBO will take place in Cologne from 4th to 7th April.
For more information go to www.fibo.com
Image top of Life Fitness athletic group training
7th December 2018 - FIBO revamps fitness, health and wellness programs for 2019
7th October 2018 - Reed Exhibitions expands FIBO with first ever USA event
31st August 2018 - 20% rise in visitor numbers at FIBO CHINA 2018
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