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The Fitness Show returns to showcase the latest in exercise and wellness

The Fitness Show returns to showcase the latest in exercise and wellness
February 14, 2019

With the 2019 edition of The Fitness Show to return to ICC Sydney from 12th to 14th April, organisers have explained how the event will be bringing together the latest in fitness education, technology, health foods, sports nutrition, group fitness and fitness apparel, providing fitness professionals with a platform to meet face-to-face with fitness and health business owners and expand professional networks.

Entering its 14th year and again being held in Sydney (as well as later in the year in Brisbane, on 13th and 14th July, and in Melbourne on 26th and 27th October), The Fitness Show covers all Australia’s huge appetite for fitness – with industry revenue predicted to grow to grow to $2.4 billion by 2022/23.

Since its beginning in 2009 (at that stage only in Sydney), The Fitness Show has seen incredible growth, and in 2014 launched into Melbourne, and in 2015 Brisbane.

From the period of 2009 through to 2013, the show grew in revenue and profitability by over 200%. The Sydney event had doubled in size going from a 10,000 metre² event to a 20,000 metre² event, and from 150 exhibitors to over 300. The visitor numbers have also significantly increased year on year, increasing from 6,000 in 2009, to 34,000 in 2013.

Steady growth has continued since, and it’s expected that this year will see more visitors than ever walk through the Fitness Show’s doors, both from a trade and consumer perspective.

With high profile exhibitors including Matrix Fitness, Life Fitness, NovoFit and Technogym, The Fitness Show Director, Shaun Krenz, says the event is the perfect showcase, and launching pad, for the biggest fitness trends and brands emerging in 2019.

Krenz advises “many exhibitors have seen great success from using The Fitness Show as a launching pad, like EHPLabs for example, which started at The Fitness Show on the smallest stand but very quickly went on to hold one of the biggest stands at the show. They are now are one of the more well recognised brands in the market.

“Companies like Reebok and Lorna Jane have also commented that the shows are critical in helping them maintain their status within the industry. They use the events as a platform to engage all of their core segments with exclusive product launches. Life Fitness, the leaders in the commercial equipment category, consider the event to be without question the most specific and successful marketing activity that they do.”

Krenz (pictured below) continues that the event is also important for the talent/fitness influencers that attend. He says, adding “influencers use the event as a platform to help build their profile, capture data and engage on a more personal level with our audience. Before Biggest Loser, Michelle Bridges and Commando Steve used the event to become the leading influencers within the space, and in current years we have seen significant gains in social media followings for all of our guests off the back of appearances at our events.”

With Australia experiencing an obesity epidemic, Krenz wants to rally the industry and aims this year, and going forwards, to create a supportive space which attracts, inspires and educates not only industry professionals and hardcore fitness lovers but the more mainstream consumer too.

He adds “the Fitness Show is unique in the Australian market in that it caters to both the trade and consumer markets. It’s a trends-based industry that is forever evolving, and we continue to stay at the cutting edge of this by ensuring we always present a reflection of the latest and greatest that this industry has to offer.

“We want to expand the perception of the event so that it’s not just seen as a workout space for industry professionals and fitness fanatics, but also that it brings under one roof the best in wellness for the whole body and mind. Our over-arching intent is to continually look for new content to keep the concept fresh, and we are keen to explore potential partnerships to create out of show experiences. This will keep making the show exciting and as inclusive as possible for mainstream consumers too.”

Including free tickets for industry professionals, The Fitness Show is set to be the unmissable for those wanting to be at the forefront of the trends in the health and fitness industry. If you work or own a business within the fitness, health and wellness industry you can register for a complimentary pass to attend the Fitness Show Sydney.

This needs to be done by 10th April.

The Fitness Show is open to trade and general public from 10am to 5pm daily across from 12th to 14th April 2019 at the ICC Sydney.

The exclusive industry zone will be open from 12th and 13th April 2019.

Click here for more information on the Fitness Show in Sydney in the Australasian Leisure Management industry Calendar. 

Related Articles

7th February 2019 - FILEX 2019 Business Summit to inspire delegates’ success and profit

28th November 2018 - Fitness Australia makes FILEX 2019 announcements

21st August 2018 - Melbourne Fitness Show looks to share fitness inspiration and education

17th May 2018 - Fitness Show heads to Brisbane after Sydney success

29th March 2018 - Precor innovations on display at 2018 Fitness Show Sydney

12th March 2018 - Australian fitness industry revenues to grow to $2.4 billion by 2022/23

5th March 2018 - Key industry trends to be presented at the 2018 Fitness Show

5th February 2018 - Enhanced business emphasis at 2018 Sydney Fitness Show

18th October 2017 - Fitness Show provides a snapshot of the exercise habits of Australians

27th September 2017 - Fitness Show announces content integration agreement with FILEX

17th May 2017 - Reed Exhibitions to acquire majority stake in Fitness Shows, flags FIBO links

25th April 2017 - Exhibitors look forward to 2017 Fitness Show

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