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Key learnings on what makes a successful fitness business are to be shared at the 2019 FILEX Fitness Business Summit.

Being held at the International Convention Centre Sydney on Thursday 11th April - a day in advance of the three-day FILEX Convention and Fitness Show Sydney - the Summit has been designed specifically to cater for the educational needs of fitness business owners and managers, and is a unique opportunity to learn first-hand from internationally recognised industry leaders.

Within the hundreds of sessions presented over its three days at the ICC Sydney, the southern hemisphere’s largest fitness education convention will again be staging a series of key business events of vital not only to fitness business owners and professionals but also having a wider relevance to aquatic, recreation, sport and wellness sector manager given the fitness industry's cutting edge experiences in engagement, marketing and sales.
 
Key presentations at this year’s Business Summit include:
 
• It’s All About The Experience 
In the highly competitive fitness industry, member experience is the key to staying ahead. A great experience leads to more referrals, better retention, and an increase in revenue. You’ll learn how to understand your members’ needs and how to train staff to not only meet, but also exceed those needs. This dynamic session is filled with tangible tips and tools that can be implemented immediately, to create an unparalleled member experience.

Chris Stevenson is the owner of Stevenson Fitness, a full service health club in Oak Park, California, USA and is an international speaker who regularly presents at IHRSA, Club Industry, IDEA and many other fitness and business events.

Stevenson Fitness' success is based on providing an unparalleled member experience, which centres on proper staffing, systematic operations, and world-class leadership. 

 
• The Care and Feeding Of Superheroes
Many people start a fitness business because they want to help people and have more personal freedom. But the only way to actually achieve that dream is by building a high calibre team. Great businesses are never sustained by a single person ordering around employees! So how do you find, develop, and retain great team members? In this session you’ll share in the lessons Mark learned from his successes (and missteps), which saw his business journey grow from being a 1-man band to a team of 30. You’ll learn the foundation for creating a remarkable service culture that will lead to more freedom, more impact, and more happiness.

Mark Fisher is an international speaker, consultant, and entrepreneur. He co-founded Business for Unicorns (BFU) in 2016, and has since worked with clients such as Sony Music, Sylvan Learning, and the ACLU, as well as many of the leading fitness studios across the US and UK. In addition to consulting and teaching through BFU, he is the co-founder of Mark Fisher Fitness (MFF), which has two physical locations in Manhattan and was recognised as #312 on the 2015 Inc. 500 fastest growing companies in America, as well as one of Men’s Health's 'Top 20 Gyms in America'.
 
• Marketing for Growth and Profitability
From this session attendees will take away an in-depth understanding of how to market more effectively, and the ins and outs of branding your business. You’ll uncover your unique market position, create text messages, email blasts, construct an eNewsletter, refine your website and social networking activities, and cost-effectively plan and promote events. You’ll also explore ways to achieve new levels of success using effective, strategic and inexpensive marketing, from an entrepreneur who started in a one-bedroom, third floor walk-up apartment and created a multi-million-dollar enterprise! Bring along your business cards, flyers and brochures, and you’ll leave with loads of free advice and resources.

Sara Kooperman, Chief Executive of US-based SCW Fitness Education and WATERinMOTION®, has launched nine successful MANIA® fitness-professional conventions, over 35 live and online certifications, and over 600 video and Continuing Education Credit (CEC) projects. Her company touches more than 10,000 fitness professionals face-to-face, reaches another 100,000 in virtual connections and engages with more than 200,000 social media connections.
 
• Three Secrets Of Influence
Your success in life and work is a direct result of your ability to positively influence others. Influence is arguably the single most important ability you possess; this is because the definition of influence is “the ability to positively affect the character, development and behaviour of someone or something.” A true professional understands that influence is not something you exert over people but instead, it’s employed on behalf of them. In this session you’ll learn to alter your self-communication patterns to become influential in about any situation at work; physiologically change your emotional state and thought patterns; create trust and responsiveness - almost instantly; use your belief systems to facilitate the results you desire; and identify why people do what they do and select the correct motivational strategy to help them produce the outcome they desire.

Bobby Cappuccio has spent the last two decades pushing for both an industry and individual shift in perspective, from a solely outward-focused goal-oriented approach to health and fitness, to a more holistic approach that is centred on behaviour change. 
 
• Around The World In 30 Minutes
Justin Tamsett, JT Active Management
Australia's own Justin Tamsett of JT Active Management and the Fitness Business Podcast will present his popular 'Around The World In 30 Minutes' address, advising of the latest industry developments from around the world.
 
Introducing the program for the 2019 FILEX Fitness Business Summit, FILEX Principal David Allan explains "FILEX offers a unique opportunity to stay abreast of the latest and greatest concepts in how to grow and sustain successful businesses. 
"It is the only summit in Australia that offers access to international and local world class leaders in fitness business. Learn more on member/client growth, developing high performing teams and brand positioing and marketing. The speakers are hand picked to ensure great take home value. Sharing their successes, and helping you avoid their mistakes makes the Filex Business Summit the one educatonal event not to miss. 

"Co-located with The Fitness Show and Industry Zone and providing access to the best inudustry suppliers, it also offers a time effective opportunity to stay abreast of what is new and evolving. There is also plenty of opportunity to network and spend time with other fitness business owners, growing your network and influence through sharing and learning. You can’t afford to miss this."

With Australia’s premier fitness education event, FILEX, now under the ownership of a Fitness Australia-led joint venture, its upcoming 2019 edition is set to continue its 30 year tradition of meeting the educational and networking needs of fitness professionals and fitness business owners and managers.

Being held from Friday 12th to Sunday 14th April, the three-day FILEX business program will see further sessions from the FILEX Business Summit presenters as well as 40 additional oriented presentations.

Australasian Leisure Management is the media partner for the FILEX Business Summit 

Click here for more information on the FILEX Business Summit 2019 in the Australasian Leisure Management industry Calendar. 

For more information on FILEX click here for details in the Australasian Leisure Management industry Calendar. 

Click here for more information on the Fitness Show in Sydney in the Australasian Leisure Management industry Calendar. 

Images: Keynote presentation at FILEX 2018 (top), FILEX Business Summit presentation (middle) and Sara Kooperman (below).

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