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Enhanced business emphasis at 2018 Sydney Fitness Show

Enhanced business emphasis at 2018 Sydney Fitness Show
February 5, 2018

Following the success of 2017 event, the 2018 Sydney Fitness Show is set to again deliver a customised offering that will see the show split into three distinct zones - Strength, Active and Industry - to enhance the visitor experience.

To deliver a bigger and better Industry Zone, The Fitness Show reached an agreement with conference partner FILEX late last year that will integrate components of the FILEX program into the Show and see the Industry Zone move to its own dedicated level at the International Convention Centre.

The isolation of the Industry Zone to its own floor will allow it to grow in size and the environment will be conducive to business and optimised to attract key exhibitors, buyers and decision makers - access is strictly exclusive to business minded fitness and health professionals.

The Industry Zone will showcase what’s new in fitness and wellness from world leading sports equipment, technology and education providers. Within this Zone, the Business Lounge will provide exclusive networking events and targeted attendee meets with commercial exhibitors and invited guests, while the Education Hub will provide all industry visitors with the opportunity for free 30 minute seminars. 

Downstairs, the Strength an Active Zones will be on show including the following features:

• Muscle Beach - located in the heart of the show’s ‘Strength’ zone, attendees will be able to see the most aesthetic physiques in the world running open workouts in a Venice Beach-style fully equipped gym. 
• Fit Fest - located within the all new ‘Active’ zone, Fit Fest will be a focal point of the exhibition showcasing the latest in fitness through exciting workouts and demonstrations that provide participation opportunities for visitors. 
• Wellness Hub - learn how to make nutritious and easy to prepare meals, smoothies and healthy treats, participate in yoga and Pilates led by the leading influencers in the wellness space while also getting tips on topics relating to mind, body and living a healthy lifestyle.
• The Arena - located in the heart of the show’s ‘Active’ zone this is an area used to stage a cross-fit competition led by seven-time Cross Fit games competitor Rob Forte and supported by Reebok. Further content will consist of small group training workouts from F45, led by celebrities, industry influencers and gym chains.
• The Muscle & Model Stage - Always the focal point of the ‘Strength’ zone this stage will play host to an ICN Super Show for Bodybuilders and Sports Models and further content will consist of pro level bodybuilding posing and interviews with professional athletes.
• The Powerlifting Stage - three days of competitions run by Powerlifting Australia where the strongest men and women from Sydney and around the world compete and set new World Records.

Being staged from Friday 20th to Sunday 22nd April at ICC Sydney Darling Harbour, the Sydney Fitness Show is open to both industry and the general public. 

Click here for more information on the Fitness Show in Sydney in the Australasian Leisure Management industry Calendar. 

17th January 2018 - FOCUS ON BUSINESS AT 2018 FILEX CONVENTION 

3rd January 2018 - FAIR WORK COMMISSION CONSIDERS FITNESS INDUSTRY AWARD PENALTY RATE RISES

8th November 2017 - FITNESS AUSTRALIA-LED JOINT VENTURE ACQUIRES FILEX CONVENTION 

18th October 2017 - FITNESS SHOW PROVIDES A SNAPSHOT OF THE EXERCISE HABITS OF AUSTRALIANS

27th September 2017 - FITNESS SHOW ANNOUNCES CONTENT INTEGRATION AGREEMENT WITH FILEX

28th August 2017 - FITNESS AUSTRALIA ACKNOWLEDGED AS TOP INDUSTRY ASSOCIATION FOR COMMUNICATIONS AND MARKETING

17th May 2017 - REED EXHIBITIONS TO ACQUIRE MAJORITY STAKE IN FITNESS SHOWS, FLAGS FIBO LINKS 

11th May 2017 - THE FITNESS SHOW TAKES NEW SHAPE IN SYDNEY

30th April 2017 - AUSTRALIAN FITNESS NETWORK MARKS 30 YEARS 

5th March 2017 - FOUR DAYS OF BUSINESS EXPERTISE TO BE SHARED AT FILEX 


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