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Fitness Show heads to Brisbane after Sydney success
The organisers of the 2018 Sydney Fitness Show have advised of the success of last month’s event, reporting that its new format attracted strong visitors numbers and positive feedback.
Show Director Shaun Krenz explained that the placement of the Industry Zone on its own dedicated level at the International Convention Centre was well received, commenting “pleasingly the new format was well received by our customers. Positioning our business-facing zone on a separate level to our consumer-facing zones, Strength & Active, truly did make it feel like two different shows, which is the effect we wanted.
“There was a lot of commentary towards the quality of the conversations that were being had and pleasingly we also delivered a significant increase in consumer attendance within the downstairs Strength & Active zones.”
Across the three days, over 31,000 visitors stepped through the doors of the Fitness Show, with 52% being consumers and 48% trade. This year, the split of male/female visitors was very even (51% female and 49% male) and the primary age group was in the 25 to 34 year age group.
The top six consumer interests (in-order) were: Health & Functional Foods, Sports & Active wear, Fitness Accessories, Footwear, Stretching & Flexibility and Education. The top six trade interests (in-order) were: Education, Group Fitness, Personal Training Systems, Stretching & Flexibility, Gym Fittings & Services and Outdoor Fitness Equipment
The Fitness Show is now gearing up for its visit to Brisbane in July, where it always makes a big impact in a market that’s obsessed with fitness.
Click here for more information on the Fitness Show in Sydney in the Australasian Leisure Management industry Calendar.
5th April 2018 - KEY INDUSTRY TRENDS TO BE PRESENTED AT THE 2018 FITNESS SHOW
13th March 2018 - SYDNEY FITNESS SHOW TO FEATURE ALFA FACILITY MANAGER’S NETWORKING LUNCH
5th February 2018 - ENHANCED BUSINESS EMPHASIS AT 2018 SYDNEY FITNESS SHOW
17th January 2018 - FOCUS ON BUSINESS AT 2018 FILEX CONVENTION
8th November 2017 - FITNESS AUSTRALIA-LED JOINT VENTURE ACQUIRES FILEX CONVENTION
14th September 2017 - LES MILLS’ NEW ZEALAND GYMS WIN CUSTOMER SATISFACTION AWARD
26th July 2016 - AVERAGE COST OF GYM MEMBERSHIPS $65 A MONTH
11th November 2011 - PLUMMER WARNS OF THE DANGERS OF LOW-COST FITNESS MEMBERSHIPS
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