AusLeisure

The gym is still one of the most popular ways to work out and social media inspires us in our fitness endeavours, according to the latest survey results from the organisers of the Fitness Show.

Released ahead of this weekend’s Show in Brisbane, the survey of over 300 people, shows that 90% hold a current membership at a gym or fitness centre, 24% subscribe to a paid online fitness program and 14% to an online free program.

The survey also showed that the 12-week challenge model is still proving a popular way to get motivated, with 55% having completed a 12-week fitness challenge or similar in the last 12 months and 90% of those people saying they would highly recommend it.

Approximately 44% are inspired in their fitness/health endeavours by fitness personalities on social media - more so than family, friends and personal trainers.

In relation to personal fitness, 51% of respondents post their fitness effort and progress to their personal social media accounts.

With nutrition, the survey showed 15% subscribe to a paid healthy eating program and 59% have tried a new diet in the last 12 months. However, there is still come confusion out there about what diet works best with 62% admitting they find the current level of information available about healthy eating and different diets contradictory, confusing or overwhelming.

Director of the Fitness Show Shaun Krenz said it was interesting to see how much social media now influences people’s motivation levels, commenting “it’s great to know that people can find inspiration through social media but it’s also a reminder of the responsibility influencers and fitness personalities have to their followers.”

Survey details:
320 respondents completed the online survey

Respondents were from across Australia – with 55% from Victoria, 33% from Queensland and 8% from NSW.

25% were aged under 25, 34% 25-34, 25% 35-44 and 13% 45 and over.

The Fitness Show is being held on 21st and 22nd October at the Brisbane Convention & Exhibition Centre.

For more information go to www.fitness-show.com.au 

Click here for more information on the Fitness Show 2018 in Sydney in the Australasian Leisure Management industry Calendar. 

Lower image shows Bodytastic's product range at the 2017 Fitness Show in Sydney.

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