Latest News

Back to Latest News back

 

PerfectGym reveals rebranding and website revamp

PerfectGym reveals rebranding and website revamp
April 12, 2024

Leading industry software platform Perfect Gym Solutions has announced rebranding journey and the launch of a revamped website, described as a significant milestone in the company's ongoing evolution, reflecting its commitment to innovation and customer-centric solutions.

The rebranding initiative signifies PerfectGym's dedication to maintaining a cohesive brand identity as it expands its presence globally. The brand's refreshed visual identity captures the essence of the company's mission and values, perfectly aligning with its ambitious goals of digital transformation in the fitness industry.

Introducing the change, PerfectGym Chief Executive, Sebastian Szałachowski advised "at PerfectGym we continuously strive to enhance our brand presence and deliver unparalleled experiences to our customers and their members.

"As we expand our horizons, it's essential to maintain a cohesive brand image that resonates with our diverse customer base worldwide."

The new brand identity features a bold colour palette, captivating imagery, and a refined logo system that embodies PerfectGym's core strengths, values, and aspirations. This cohesive visual language serves as a testament to the company's unwavering dedication to quality, innovation, and professionalism.

As part of the rebranding process, PerfectGym has also launched a revamped website, designed to offer an enhanced user experience and intuitive navigation. The vibrant design and streamlined interface provide visitors with easy access to essential information about the company's services and solutions.

Introduced to coincide with the opening of Germany’s FIBO fitness and health exhibition, PerfectGym Marketing Director, Lewis Stowe noted “we are excited to introduce our redesigned website, which serves as a comprehensive resource for both existing and prospective clients.

"Our goal is to provide users with a seamless browsing experience and valuable insights into how Perfect Gym can empower their businesses to thrive in the ever-evolving fitness landscape."

Key highlights of the website redesign include:

Enhanced Navigation: The redesigned website boasts improved navigation, allowing users to quickly locate relevant information about PerfectGym's offerings.

Dedicated Sections: A new section titled ‘Your Business’ caters to different segments of Perfect Gym's clientele, providing tailored solutions for independent gyms, fitness chains, enterprises, and leisure centres.

Expanded Content: The ‘Our Solutions’ section addresses common challenges faced by businesses in the fitness industry, showcasing how Perfect Gym can drive revenue growth, reduce costs, enhance customer retention, and facilitate digital transformation.

Updated Resources: Users can access an array of valuable resources, including case studies, blog posts, and white papers, offering valuable insights and industry expertise.

Despite the visual transformation, PerfectGym remains steadfast in its commitment to delivering exceptional service and empowering customers' success. The company's dedicated team of professionals will continue to uphold the highest standards of professionalism and innovation, ensuring a seamless transition for clients.

Click here for more information about PerfectGym's rebranding initiative and revamped website.

Related Articles

26th February 2024 - Germany’s FIBO to chart rise of fitness and wellness in spa and hospitality industries

17th November 2023 - More facilities go through digital transformation with PerfectGym

31st August 2023 - Christchurch City Council introduces PerfectGym platform to manage class bookings and sport memberships

28th April 2023 - PerfectGym undertakes digital transformation with New Zealand’s Community Leisure Management

3rd February 2023 - PerfectGym’s native app succeeds with mobile first approach

13th January 2023 - PerfectGym relocates to cater for ongoing growth

17th January 2022 - PerfectGym release self-assessment module for online enrolments

6th January 2022 - PerfectGym aids digital transformation at Maribyrnong Aquatic Centre

18th March 2021 - PerfectGym releases new Pool Assessments Module

11th February 2021 - New PerfectGym Self-Service Kiosk enhances fast booking function with mobile interface

15th May 2020 - PerfectGym innovations back industry re-opening

2nd April 2020 - PerfectGym launches new streaming feature

8th January 2020 - PerfectGym announces ClassPass integration

12th December 2018 - Shepparton Aquamoves introduces PerfectGym

21st November 2018 - PerfectGym releases dynamic Courses Module for Swim School Management

22nd August 2018 - PerfectGym adds family management and creche module to client portal


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

 

Elite Pool Covers

Since 1989 Elite Pool Covers have designed and manufactured an extensive range of high quality affordable manual,semi-automatic and fully-automatic pool cover systems for the harsh Australian…

read more

Aquatics / Environment / Technology / Venues

 
 

Ausfit

Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology

 
 

SLE WORLDWIDE AUSTRALIA PTY LTD

SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…

read more

Insurance / Venues

 
 

Myrtha Pools

Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness

 
 

24/7 Software

The world's greatest properties run on 24/7 Software Whether at commercial properties, corporate facilities, sports arenas, or public entertainment venues, we're proud to lead the way in…

read more

Entertainment / Security / Sport / Technology / Venues

 
 

Exerp

Exerp is a global IT specialist in member management software for the fitness and leisure industry. By focusing on the needs of large enterprises, where streamlining, control and scalability are…

read more

Fitness / Technology / Wellness

 
 

Debitsuccess

Debitsuccess is now part of Xplor Technologies.

read more

Billing / Finance / Fitness / Golf / Recreation

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business