Latest News

Back to Latest News back

 

New report shows rising international interest in womens sport

New report shows rising international interest in womens sport
October 18, 2018

A new report from global measurement and data analytics company Nielsen has identified rising levels of interest in women’s sport, with 84% of sports lovers declaring they are interested in women’s sports.

Based on studies conducted with general sports fans in the USA, UK, France, Italy, Germany, Spain, Australia and New Zealand markets, the New York, USA-based company found that of fans who have an interest in women’s sport, 51% are men and 49% women.

The Rise of Women's Sports report identifies the rate of change in women’s sports as one of the most exciting current trends in the sports industry and highlights how the growing sector offers new opportunities for rights holders, brands and other stakeholders currently operating in, or looking to enter the space.

The report states “we believe there has previously been a lack of data around women’s sports, and we’re excited to share these insights as a starting point to forming a detailed understanding of the women’s sports commercial landscape.”

Interest levels in the women’s versions of specific sports tend to be greater when men’s and women’s events are staged together often for example: track and field, tennis, triathlon, mixed martial arts and extreme/action sports.

Of the general population across the eight markets surveyed, 45% would consider attending a live women’s sporting event, and 46% said they would watch more if women’s sports were accessible on free TV.

Of those who said they had no interest in women’s sports, 38% said they hadn’t watched, but “could be interested”, revealing the potential market for rights holders and other stakeholders to engage those who aren’t currently following women’s sports.

Attributes associated with women’s sports demonstrate several of the values that brands should seek to associate with, further revealing potential for commercial growth in women’s sports. Specifically, respondents see women’s sports as more progressive and inspiring, less money-driven, more family-oriented and cleaner than men’s sports.

Click here to view The Rise of Women's Sports report.

Image: The 2018 launch of AFL Womens competition.

Related Articles

18th October 2018 - Women Sport Australia announce ‘world beating’ sportswomen 

28th September 2018 - Netball Queensland seeks naming rights sponsor for new Brisbane Arena

3rd August 2018 - Fears of truncated season for AFL Womens 2019 competition

13th July 2018 - Basketball Australia names Chemist Warehouse as main sponsor for women’s game

14th May 2018 - Netball Australia sees 70% revenue rise in 2017

4th November 2017 - AFL Womens players get new pay deal for 2018 season

8th September 2017 - Cricket Australia plans expansion of BBL and women’s cricket

29th August 2017 - Nielsen launches eSports business to offer data and insights to key stakeholders

17th February 2017 - Super Netball ready to build on growing interest in women’s sporting competitions

5th February 2017 - Venue changes considered for AFL Women’s after capacity crowd at inaugural fixture

3rd February 2017 - Aon to sponsor Australia’s women’s rugby sevens and new universities competition

19th December 2016 - Nielsen Sports appoints Australians to global leadership team

15th November 2016 - AFL advised to plan for long term interest in women’s competition

20th July 2016 - Repucom rebranded as Nielsen Sports after $260 million sale

13th July 2016 - Cricket Australia announces $4 million backing for grassroots women’s cricket

24th June 2015 - Women’s sport is a seriously untapped market

26th January 2015 - ARU to reintroduce National Women’s rugby Championship


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 

BODY BIKE AUSTRALIA

BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

CENTAMAN

Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing

 
 

Fitness On Demand

Fitness On Demand™ is a market-leading developer of virtual group fitness products. Our innovative video delivery systems offer robust content and a simple-to-use, comprehensive web app. Fitness…

read more

Fitness / Technology / Wellness

 
 

GreeneDesk

Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…

read more

Aquatics / Billing / Education / Fitness / Technology

 
 

HTS Group Ltd

HTS Group Ltd provides a complete design, system integration, installation and maintenance package to the transportation, traffic engineering, parking and sports timing industries in New Zealand,…

read more

Aquatics / Events / Sport / Technology

 
 

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 

Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business