Latest News

Back to Latest News back

 

New report shows rising international interest in womens sport

New report shows rising international interest in womens sport
October 18, 2018

A new report from global measurement and data analytics company Nielsen has identified rising levels of interest in women’s sport, with 84% of sports lovers declaring they are interested in women’s sports.

Based on studies conducted with general sports fans in the USA, UK, France, Italy, Germany, Spain, Australia and New Zealand markets, the New York, USA-based company found that of fans who have an interest in women’s sport, 51% are men and 49% women.

The Rise of Women's Sports report identifies the rate of change in women’s sports as one of the most exciting current trends in the sports industry and highlights how the growing sector offers new opportunities for rights holders, brands and other stakeholders currently operating in, or looking to enter the space.

The report states “we believe there has previously been a lack of data around women’s sports, and we’re excited to share these insights as a starting point to forming a detailed understanding of the women’s sports commercial landscape.”

Interest levels in the women’s versions of specific sports tend to be greater when men’s and women’s events are staged together often for example: track and field, tennis, triathlon, mixed martial arts and extreme/action sports.

Of the general population across the eight markets surveyed, 45% would consider attending a live women’s sporting event, and 46% said they would watch more if women’s sports were accessible on free TV.

Of those who said they had no interest in women’s sports, 38% said they hadn’t watched, but “could be interested”, revealing the potential market for rights holders and other stakeholders to engage those who aren’t currently following women’s sports.

Attributes associated with women’s sports demonstrate several of the values that brands should seek to associate with, further revealing potential for commercial growth in women’s sports. Specifically, respondents see women’s sports as more progressive and inspiring, less money-driven, more family-oriented and cleaner than men’s sports.

Click here to view The Rise of Women's Sports report.

Image: The 2018 launch of AFL Womens competition.

Related Articles

18th October 2018 - Women Sport Australia announce ‘world beating’ sportswomen 

28th September 2018 - Netball Queensland seeks naming rights sponsor for new Brisbane Arena

3rd August 2018 - Fears of truncated season for AFL Womens 2019 competition

13th July 2018 - Basketball Australia names Chemist Warehouse as main sponsor for women’s game

14th May 2018 - Netball Australia sees 70% revenue rise in 2017

4th November 2017 - AFL Womens players get new pay deal for 2018 season

8th September 2017 - Cricket Australia plans expansion of BBL and women’s cricket

29th August 2017 - Nielsen launches eSports business to offer data and insights to key stakeholders

17th February 2017 - Super Netball ready to build on growing interest in women’s sporting competitions

5th February 2017 - Venue changes considered for AFL Women’s after capacity crowd at inaugural fixture

3rd February 2017 - Aon to sponsor Australia’s women’s rugby sevens and new universities competition

19th December 2016 - Nielsen Sports appoints Australians to global leadership team

15th November 2016 - AFL advised to plan for long term interest in women’s competition

20th July 2016 - Repucom rebranded as Nielsen Sports after $260 million sale

13th July 2016 - Cricket Australia announces $4 million backing for grassroots women’s cricket

24th June 2015 - Women’s sport is a seriously untapped market

26th January 2015 - ARU to reintroduce National Women’s rugby Championship


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 

AlphaFit

AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness

 
 

MYZONE

Myzone is the industry’s leading wearable technology solution. Myzone’s wearable products show and reward effort when you work out. It displays accurate real-time heart rate, calories, and…

read more

Fitness / Sport / Technology / Wellness

 
 

Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport

 
 

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

LANDER & ROGERS

Lander & Rogers' Sports Business Group is the leading sports law practice in Australia, representing over 150 national and international sporting bodies. Our clients include international…

read more

Legal

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business