Latest News

Back to Latest News back

 

Cricket Australia plans expansion of BBL and women’s cricket

Cricket Australia plans expansion of BBL and women’s cricket
September 8, 2017

Further expansion of the KFC Big Bash League in regional centres and the potential positioning of the women's game as a gateway to the international summer are the key points of Cricket Australia’s new five-year strategy unveiled by Cricket Australia.

Released in Melbourne yesterday (Thursday 7th September), the strategy encompasses the period (2017-2022) covered by the recently signed agreement between Cricket Australia and the nation's best players.

With a vision is to be Australia’s favourite sport, the strategy identifies the T20 format and women's cricket as well as an increased commitment to grassroots programs and infrastructure as central pillars.

Developed through more than 12 months’ collaboration with all parts of cricket, from volunteers, coaches and club members through to players and administrators, it applies to Cricket Australia and all eight state and territory cricket associations.

Currently, the Rebel Women's BBL runs largely in parallel with the men's competition through December and January, but CA is looking at potentially shifting the WBBL to an October-November window to maximise its exposure and autonomous identity.

Cricket Australia Chief Executive James Sutherland believes such a move would enable the WBBL to establish a standalone presence in the prime time evening broadcast market and also provide cricket with a valuable bridge product spanning the period between the cessation of Australia's football codes and the beginning of the international summer.

Sutherland claims the newly signed MOU that delivers significant pay increases for women's players offers greater scheduling flexibility for the women's game, stating "the whole environment changes a little bit as our women become more professional as we have traditionally tried to schedule matches over the weekend to allow our women to keep doing the other things that they do with their lives.

"But as we get more professional we'll have more flexibility in terms of programming.

"We feel that the exposure that Women's Big Bash League is a little underdone compared to what it deserves, and that's partly because it's played in the shadow of not only the men's BBL but men's international cricket - all these things going on at the same time.”

The coming summer also heralds the first major expansion of the men's BBL competition since its inaugural season in 2011, with 2017/18 to host 43 matches - an addition of eight games - and stretch from December through to early February.

Sutherland confirmed that the next projected expansion of the BBL is to encompass a full home and away season for the eight franchises - a total of 59 matches including three finals -which he acknowledges will likely require an even longer season, possibly finishing even later in February.

He said that Cricket Australia currently sees no need to expand the BBL beyond eight teams, but noted that there was a strong commitment to take the game into regional centres in conjunction with state associations and the competitions key partners, including broadcasters.

While the new strategy includes major events such as the coming summer's Ashes campaign and the landmark ICC World T20 tournament in 2020 - the first time the men's and women's events have been staged separately - the focus was strongly upon cricket's health and wellbeing at domestic level.

Sutherland added "in particular, we will be placing the emphasis on making cricket the leading sport for women and girls, and delivering the best participation experiences to grow junior cricket.

"Our recent facilities audit - the first complete survey by any sport of all its facilities around the country - found that just 20% have changing rooms that are suitable for women and girls.

"It also told us that too many cricket clubs do not have enough practice facilities, and that many new communities in our major cities have no sporting facilities at all.

"It is hard for any sport to look for growth if the basics aren't right, and this strategy shows that cricket is determined to act as one in meeting that challenge.

"We don't do this for our own sake - all of us believe that the Australia will be healthier and stronger if sport, and particularly a wonderful team game like cricket, is at the heart of its communities." Sutherland will next week take part in cricket activities - including the new format introduced for junior players as well as with young All Abilities and Indigenous players - in every Australian state and territory to help spread awareness and appreciation of National Play Cricket Week.

Sutherland's Play Cricket Week national tour will take him to:

North Hobart Cricket Club – 10th September, 10:30-11:30am; showcasing club cricket community impact

Edinburgh Cricket Club, North Fitzroy – 11th September, 9-10am; showcasing new Junior formats. Adelaide High School, West Terrace, 2-4pm; showcasing girls cricket leagues

Yirara College, Alice Springs- 12th September, 2-4pm; showcasing Indigenous cricket

Murdoch University Sports Ground, Perth – 13th September, 5-6pm; showcasing all-abilities cricket

Surfers Paradise, Queensland – 14th September, 3.30-5.30pm; showcasing beach cricket

Cockatoo Island, Sydney Harbour – 15th September, 8.30-11am; launching MILO in2CRICKET and MILO T20 Blast junior programs. Action Indoor Sports, Kambah, Canberra, 3-4pm; showcasing Indoor Cricket

For more information go to www.cricketaustralia.com.au/about/our-strategy

Lower image shows the WBBL 2016/17 launch.

24th August 2017 - CRICKET AUSTRALIA CANCELS 3,000 SCALPED TICKETS FOR PERTH ASHES TEST

4th August 2017 - CRICKET PAY DEAL TO DELIVER HUGE BENEFITS FOR AUSTRALIA’S FEMALE CRICKETERS 

2nd August 2017 - CRICKET AUSTRALIA AND PLAYERS’ UNION REACH LANDMARK PAY DEAL 

1st August 2017 - SYDNEY’S MOORE PARK PRECINCT WELCOMES MORE THAN 1.85 MILLION FANS IN PAST YEAR

7th July 2017 - SOUTH AFRICAN TOUR CANCELLED AS CRICKET AUSTRALIA PAY DISPUTE CONTINUES

1st July 2017 - AUSTRALIA’S ELITE CRICKETERS UNEMPLOYED AFTER PAY DISPUTE DEADLINE PASSES 

27th June 2017 - AUSTRALIAN CRICKETERS’ ASSOCIATION FEARS NO RESOLUTION OF CRICKET AUSTRALIA PAY DISPUTE 

28th April 2017 - PLAYERS REJECT CRICKET AUSTRALIA PAY OFFER

27th April 2017 - ANALYSTS ADVISE CHANNEL NINE TO MOVE AWAY FROM LOSS-MAKING CRICKET BROADCAST COVERAGE 

27th October 2016 - PROFIT DOWNTURN PRESENTS CHALLENGES FOR CRICKET AUSTRALIA 

17th October 2016 - CRICKET AUSTRALIA TO STAGE STANDALONE WOMEN’S WORLD T20 TOURNAMENT

13th July 2016 - CRICKET AUSTRALIA ANNOUNCES $4 MILLION BACKING FOR GRASSROOTS WOMEN’S CRICKET 

21st January 2015 - CRICKET NSW PLANS TURNKEY CRICKET AND COMMUNITY CENTRES ACROSS THE STATE

7th July 2014 - CRICKET AUSTRALIA ADVANCES NATIONAL FACILITY GUIDELINES

 


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Aquaspin

AQUASPIN™ - Aqua Cycling Aquaspin™’s sessions have been specially designed by our Master Trainer to be challenging yet fun group cycling sessions. Each session is tailored to…

read more

Aquatics / Fitness / Recreation / Wellness

 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 

Mattioli

Mattioli provides award winning painting, flooring and waterproofing services to the aquatics and recreation sector. We’re recognised as the leading contractor in the industry with award-winning…

read more

Aquatics / Recreation / Safety

 
 

MYZONE

Myzone is the industry’s leading wearable technology solution. Myzone’s wearable products show and reward effort when you work out. It displays accurate real-time heart rate, calories, and…

read more

Fitness / Sport / Technology / Wellness

 
 

GOPLAY COMMERCIAL PLAYGROUNDS

Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…

read more

Play

 
 

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 

Fitness On Demand

Fitness On Demand™ is a market-leading developer of virtual group fitness products. Our innovative video delivery systems offer robust content and a simple-to-use, comprehensive web app. Fitness…

read more

Fitness / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business