NovoFit is an exciting and dynamic new company born from two of Australia’s leading commercial fitness equipment suppliers. NovoFit combines over 45 years of industry expertise, delivering state…read more
Repucom rebranded as Nielsen Sports after $260 million sale
Australian-founded global sports marketing agency Repucom has been rebranded as Nielsen Sports following the company having been purchased by the research giant last month in a $260 million deal.
Repucom was founded by Australian Paul Smith in 2004 – backed by investors including Crown Resorts Chairman Robert Rankin, current Australian Rugby Union Chief Executive Bill Pulver and former ASX director Russell Aboud - to specialise in measuring and valuing sports sponsorships,
Repucom now has global annual revenues estimated at about $100 million and has grown to a business that employs 1,400 people in 23 offices in 14 countries with sports bodies such as the NFL, NBA, FIFA and English Premier League among its clients.
Expanded from Smith’s former venture, Total Sport & Entertainment, in recent years Repucom has grown to provide consumer research and consulting services, for both sports bodies and sponsors, which led to the business having rapid growth over the past five years as it embarked on an aggressive acquisitions strategy of other sports marketing and consulting firms around the world.
Smith recently told the Australian Financial Review, “we are only a sports business, that's the reason for our success.
"So we really know the sports business so we can deliver our services and appreciate how people use our information.”
Commenting on the coming together of the companies, Repucom Australia joint Managing Director Shane Mattiske stated “we’re very, very excited about this partnership with Nielsen, and already we can see huge value in joining the old Repucom offering together with this huge depth of data and insight that Nielsen provides across the broader landscape, whether they are digital insights, social media or digital measurement.”
17th March 2016 - REPUCOM RELEASES 2016 F1 SPONSORSHIP REPORT
6th August 2015 - REPUCOM APPOINTS SHANE MATTISKE TO MANAGING DIRECTOR ROLE IN AUSTRALIA
11th March 2015 - MORE WOMEN PLAYING AND WATCHING SPORT, BUT PAY GAP REMAINS
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Activating skyscapes for tourism, art, leisure and living TouchCloud Global (TCg) is a highly specialised international consultancy, broker and principal, devoted solely to activating and energising…read more
Also at 3 Squill Place, Arndell Park NSW 2148 ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help…read more
Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…read more
Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…read more
Supreme Heating is a proud Australian owned company specialising in the latest energy efficient heating solutions. Since 1990, Supreme Heating has designed and installed commercial pool heating…read more
INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…read more
Crystal Pools has a solid history of performance on a wide variety of government and commercial projects and is the name behind many of Australia’s most innovative and ambitious aquatic…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!