Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…read more
New global athletic series to combine social media challenges with stadium events
World 1 League, a new international sporting league founded by nine Olympians, has been announced - aiming to search the world for the greatest athletes in individual, Olympic-style sports via social media challenges and first-of-its-kind live stadium events.
Backed by entrepreneurs Mark Cuban and Jim Swartz, the new series, promising “first-of-its-kind” live stadium events has launched overnight in the USA.
Claiming to be the first professional sporting league built specifically for social media, World 1 League will crown champions in eight different events in its first year.
The series has launched with competitions in the following disciplines:
- World’s Fastest Man/Woman (100-metre dash)
- World’s Strongest Man/Woman (weightlifting, clean and jerk)
- World’s Fastest Swimmer (50-metre freestyle)
- World’s Longest Jumper (long jump)
- World’s Fastest Climber (speed climbing)
- World’s Highest Vaulter (pole vault)
- World’s Longest Thrower (shot put)
- World’s Highest Jumper (high jump)
The League will with Tokyo 2020 Olympic Medal favourite and social media star Tara Davis, competing in the World's Longest Jumper challenge.
Led by co-founders Sanya Richards-Ross, a five-time Olympic medallist and former World's Fastest Woman; Erik Vendt, a three-time Olympian and three-time medallist; and co-founder and CEO Brett Morris, former co-founder and COO of Nasdaq-traded esports company Super League Gaming, World 1 League's diverse ownership group also includes five-time gold medallist Janet Evans, and entrepreneur and Dash Radio founder Scott Keeney (a.k.a. DJ Skee).
Brett Morris, former co-founder and Chief Operating Officer of esports company Super League Gaming, is another member of the founding group and has been appointed Chief Executive.
Commenting on the series, Morris advised “TikTok and Instagram are generating and engaging worldwide audiences in numbers far greater than the major TV networks.
"There's no better medium to develop and introduce a new sports league and excite a new generation of world sports fans than social media, featuring the incredible feats of the world's greatest athletes. Our long jump challenge will be the first time a sport will be contested, worldwide, on social media."
Vendt added “who wouldn't want to be the world's fastest on TikTok and Instagram?.
"But beyond a cool title and ranking, World 1 provides athletes an entirely new and innovative means to make money - from money meets to sponsorships. Athletes are already a big part of social media, but now including them in a formal, organised league, where they can be rewarded and ranked, is a whole new way to use our platform.
“With our challenges open to everyone, all athletes can go to social media to not just watch, but compete in what could easily become the world's largest sports competition."
The schedule of The League's eight events will be announced on a rolling basis in the coming weeks as well as schedule, prize awards and sponsors.
More information about the first challenge and the rankings can be found online at world1league.com/longjumpchallenge.
8th July 2021 - No spectators to be allowed at Tokyo Olympics
25th September 2020 - International Swimming League to be held in single location over five weeks
7th July 2020 - World Athletics looks to broaden mass participation reach
29th June 2020 - World Athletics partners with Parkrun to boost participation
11th January 2019 - ACCC warns against social media ticket scams for sold-out concert tickets
22nd December 2018 - Wexer links with Move123 to launch 70 new short format fitness classes
22nd January 2018 - New Sports Commission executive to focus on partnerships and participation
27th October 2016 - Registrations open for Stadium Stomp Eden Park
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry.read more
ProSlide is the global leader in water ride design and manufacturing, supplying high-performance water attractions to new and expanding water parks around the world. For over three decades, ProSlide…read more
Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…read more
Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…read more
Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…read more
Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…read more
Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!