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Wexer links with Move123 to launch 70 new short format fitness classes
Innovation in class length has always been a key feature of Move123 classes, which has been available on the Wexer platform for the last two years. Now, further evolution has resulted from the strong partnership between Wexer and its premium content provider.
To ensure continued variety and new inspiration across the most popular categories and class types, Move123 is delivering 70 new classes available from January 2019. All categories are set to be updated including Cardio, Fight, Dance, Strength, Yoga, Pilates, Meditation and Stretch. The class library will also be refreshed across all class durations –10, 20 and 30 minutes to ensure all options are always available.
The innovation in class length hasn’t only been shaped with the end user in mind witt Morten Andersen, Wexer's Global Head of Content and Account Management advising that there are also benefits for club operators.
Anderson explains “Move123 was set up by fitness professionals with more than 100 years’ combined fitness industry experience. The content is designed specifically for clubs, by clubs, and addresses some common issues.
:For example, class durations are designed to make scheduling easy: 30-minute classes run for 27 minutes, while 10-minute classes run for 8.5 minutes, meaning there’s time for set-up and packing away within the class slot. And in any case, all classes require either no or minimal equipment, and classes that use minimal equipment offer a body weight option too, which really does make the operational side of things very easy.
“All this means that operators can run a round-the-clock timetable, packed full of different class types and durations to ensure there’s something for everyone, without wasting any time – the empty slots they might otherwise have to leave between classes to allow for pack-up and set-up.
“Traditional group exercise models heavily influenced the production of virtual training only a few years ago.
“Now, virtual workouts are offered all the way down to 10-minute workouts, and this is fundamentally changing the way people work out.
“With the shorter classes that are now available, we’re seeing members use virtual as part of a broader workout, rather than choosing either virtual classes or other gym-based activities. For example, we’re now seeing a lot of members switching their cardio on a treadmill for a 20-minute high-intensity virtual class, before moving on to doing some weights or core work.
“Move123 has been a key influencer in driving - and catering for - this shift in motivation, and the resulting growing interest in virtual classes.
“Using Wexer’s comprehensive usage data, we’ve been able to identify global patterns: the trends and habits of Wexer users across 40+ countries. We’ve then shared this information with Move123 who, thanks to their ever-more sophisticated production set-up, have been able to evolve their class offering to ensure the end user has the best possible experience."
Also available on the Wexer platform from this month is a new Silver Collection from Move123. Designed specifically for an older audience, this collection of 20 classes features workouts that include both standing and seated options, ensuring the needs and abilities of almost every member can be met – in turn allowing more clubs to offer meaningful workouts to their senior members.
All Move123 classes are available on the Wexer in-club virtual class platform, as well as the new Wexer Web Player for out-of-club use.
Click here to contact Wexer Virtual via the Australasian Leisure Management Supplier Directory.
27th July 2018 - Wexer technology backs Tony de Leede’s Club W wellness concept
30th January 2018 - Wexer makes key appointments to drive Asia-Pacific growth
10th August 2017 - Fitness First Asia partners with Wexer to deliver new digital membership
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