Latest News

Back to Latest News back

 

Wexer acquires Connected Fitness Labs, to create ‘one-stop shop for digital fitness’

Wexer acquires Connected Fitness Labs, to create ‘one-stop shop for digital fitness’
October 25, 2017

In a move that demonstrates its strong growth ambitions, digital fitness technology leader Wexer has announced its acquisition of London-based mobile app development company Connected Fitness Labs (CFL).

Consolidating its position as a one-stop shop for club operators seeking digital fitness solutions to future-proof their businesses, the acquisition of CFL – previously a standalone subsidiary of Fitness First – follows a partnership agreement between CFL and Wexer in May 2016 to create a B2B mobile fitness app for club groups: Wexer Mobile.

The app has already been introduced by leading brands such as Fitness First Asia, which has used it to create digital memberships – a strategy that has allowed it both to enhance its service to existing members, giving 24/7 access to quality-controlled fitness content and expertise, and to grow revenue by reaching out to new audiences and new markets.

This week’s acquisition of CFL will now enable Wexer to take sole control of the Wexer Mobile app, fully integrating it into its digital fitness solution – a solution that already spans virtual classes (Wexer Virtual), gym floor training (Wexer Trainer), live streaming (Wexer Broadband) and tracking of virtual participation (Wexer Count), as well as the app.

Announcing the acquisition, Wexer Chief Executive Paul Bowman stated “bringing CFL under the Wexer umbrella allows us to become a true one-stop shop for digital fitness.

“It represents a new opportunity for operators to bring together all the facets of their offering into one seamless digital experience, broadening the reach and scope of their brands and helping them stay relevant in a rapidly evolving digital market.

“It also allows us to take full control of the app’s evolution, paving the way for exciting new developments and allowing us to continually refine and enhance the service as the virtual fitness market evolves.

“And of course, app clients will now have access to the full Wexer service, including account management, marketing and industry leading tech support.

Speaking on behalf of Fitness First, Group Chief Executive Oren Peleg stated “to date we have successfully worked with Wexer to develop an integrated market leading digital solution for club operators.

“But single ownership of this product is the way forward to continue to drive innovation and accelerate distribution. We wish Wexer all the best in transforming the digital fitness industry.”

The integration of the two companies will take place over the next few weeks, with Bowman advising “our clients will continue to receive the same high-quality service they have come to expect.

“But we now also have a significant opportunity to accelerate Wexer’s growth, and with it help more operators around the world to harness the power of digital fitness to future-proof their businesses.”

Click here to contact Wexer Virtual via the Australasian Leisure Management Supplier Directory. 

10th August 2017 - FITNESS FIRST ASIA PARTNERS WITH WEXER TO DELIVER NEW DIGITAL MEMBERSHIP 

23rd February 2017 - ASIAN FITNESS CLUB MERGER SEES CREATION OF EVOLUTION WELLNESS 

29th September 2016 - QUADRANT EXPANDS WELLNESS EMPIRE WITH ACQUISITION OF FITNESS FIRST AUSTRALIA

16th September 2016 - FIBO 2017 ADDS GROUP FITNESS OFFENSIVE, NEW TOPICS AND INTERNATIONAL PARTNERS 

2nd August 2016 - TONY DE LEEDE PARTNERS WITH WEXER VIRTUAL TO LAUNCH MOVE 123 FITNESS CONTENT PROVIDER 

1st July 2016 - FIBO CHINA TO CREATE A BRIDGE TO CHINA’S GROWING FITNESS MARKET 

25th May 2016 - WEXER TEAMS WITH FITNESS FIRST SUBSIDIARY TO EXPAND DIGITAL FITNESS


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

VLOCKER

Vlocker Pty Ltd has been designing, manufacturing, installing and servicing locker systems worldwide since 1995. Vlocker specialises in providing locker solutions to suit client requirements in…

read more

Aquatics / Attractions / Safety / Security / Venues

 
 

Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues

 
 

CENTAMAN

Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing

 
 

MYRTHA POOLS

Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness

 
 

GEOFF NINNES FONG AND PARTNERS

Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…

read more

Aquatics / Consultants / Design / Venues

 
 

Pico Play

Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Leveraging a track record in experience design that spans half a…

read more

Attractions / Consultants / Design / Recreation / Venues

 
 

Jonas Leisure

JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…

read more

Aquatics / Billing / Fitness / Recreation / Sport

 
 

SICO SOUTH PACIFIC

SICO is at the forefront in innovative mobile folding and rolling, space efficient tables, stages, dance floors and many other products which help our customers optimise their use of space. Image…

read more

Entertainment / Events / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business