Latest News

Back to Latest News back

 

Research shows virtual fitness improves retention of club members

Research shows virtual fitness improves retention of club members
June 5, 2017

Facilities that offer virtual fitness classes can drive significantly higher levels of member engagement and retention according to new research from UK based fitness technology company Wexer.

Wexer’s newly released study of 1,400 fitness club members showed that:

• 52.2% of virtual users visit the gym at least three times a week, and they stay longer;
• 21% of virtual users have been a member of their current gym for more than one year, compared to only 15% of non-virtual users;
• Cardio HIIT remains the most popular category of virtual class, chosen by 67% of users, but in line with the growing interest in meditation and mindfulness, mind-body is also on the rise, now selected by 44% of users (compared to 38% in 2014).
• And while six out of 10 members said their decision to join the gym was influenced by the number of group exercise classes available, one of Wexer’s most surprising findings was that four of those members specifically named the availability of virtual classes as an influencing factor in their decision to join.

Further supporting the belief that offering virtual fitness classes directly correlates with higher levels of customer acquisition, engagement and retention, the average virtual class size has also more than doubled over the past three years: in 2016, around 55% of timetabled virtual classes had over seven participants, compared to just 5% in 2014.

A statement from Wexer advised “combine this larger class size with the fact that more clubs are offering more virtual classes, and that 75.7% of non-users say they’re likely to try virtual fitness in the future, and you have a market on a serious upwards trajectory.” 

Click here to contact Wexer Virtual via the Australasian Leisure Management Supplier Directory. 

29th April 2017 - ALMOST HALF OF FITNESS CLUB MEMBERS END THEIR MEMBERSHIPS WITHIN 12 MONTHS 

24th March 2017 - FITNESS INDUSTRY BENEFITS FROM DECLINE IN SPORT PARTICIPATION

2nd August 2016 - TONY DE LEEDE PARTNERS WITH WEXER VIRTUAL TO LAUNCH MOVE 123 FITNESS CONTENT PROVIDER

25th May 2016 - WEXER TEAMS WITH FITNESS FIRST SUBSIDIARY TO EXPAND DIGITAL FITNESS

30th August 2015 - LATEST IHRSA MEMBER RETENTION REPORT EXAMINES LIKELY FITNESS CLUB PROMOTERS AND DETRACTORS


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Quayclean

Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues

 
 

MYRTHA POOLS

Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness

 
 
 

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

Clubware

Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation

 
 

Altitude Training Systems

ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…

read more

Fitness / Sport / Technology

 
 

PlayRope

Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation

 
 

SLE WORLDWIDE AUSTRALIA PTY LTD

SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…

read more

Insurance / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business