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MotoGP unveils its new identity and branding

MotoGP unveils its new identity and branding
November 18, 2024

MotoGP has revealed its new identity via a logo created by independent design studio, Pentagram with MotoGP advising it’s a complete evolution of the brand, including artwork, motion, typeface, visual identity and verbal identity.

The new logo is designed “to take the most exciting sport on earth into a new era. From a motorsport to digital-first global entertainment brand, the new MotoGP™ is for every fan - those who’ve fallen in love throughout our more than 75-year history, and all those we haven’t met yet. Fans are the driving force behind our new identity and the most exciting sport on earth is its DNA.”

The M in the new MotoGP™ logo takes inspiration from two bikes, at a lean, close to each other on track as is unique to the sport. The ‘O’s suggest the wheels' geometry, and the ‘t’ the rider between them. Human and machine. The ‘GP’ evokes the track and helps the logo retain its strong, sporty aesthetic.

Angus Hyland, Creative Director & Pentagram Partner notes “working on the new MotoGP identity has been an incredible honour. It was great to collaborate with the MotoGP team to reimagine this iconic brand, and impossible not to get caught up in the excitement of the competition and the people that shape it. We hope fans around the world will embrace the new look and feel as MotoGP races into its next chapter.”

Carmelo Ezpeleta, Chief Executive of MotoGP™ rights holder Dorna Sports, enthused “we’re very excited to reveal our new identity and invite fans around the world to meet the new MotoGP. Working with Pentagram has been an incredible adventure leading to what we hope our fans will agree is an incredible result.

“A brand is more than a logo, and MotoGP is more than a sport. The process has taught us a lot about both and we’re very proud to show the world the results. The key question throughout has been, ‘What is MotoGP?’, both now and looking forward to who we want to be, and we hope this new identity communicates every aspect of that, from the speed to the passion and everything in between. This is MotoGP.”

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6th September 2024 - Dorna Sports and FIM extend MotoGP agreement until 2060

2nd April 2024 - Formula 1 owner Liberty Media announces US$3.75 billion takeover of MotoGP

28th March 2024 - Mike Trimby to become first non-rider inducted into MotoGP Hall of Fame

11th January 2024 - MotoGP marks 75th anniversary throughout 2024

26th November 2023 - Zendure spotlights its contribution to sustainability and innovation at MotoGP

10th November 2023 - MotoGP hits a new social media milestone with 50 million followers

3rd October 2023 - MotoGP experiences 20% growth in global audiences

28th September 2023 - MotoGP releases its provisional 2024 world championship calendar

22nd September 2023 - MotoGP and AWorld launch new fan engagement project for sustainable action

1st September 2023 - MotoGP names GoPro as official Action Camera Partner

25th July 2023 - Re-imagined website for MotoGP enhances fan engagement

13th July 2023 - MotoGP partners with Never Say Never agency to enhance fan engagement

22nd February 2023 - Experienced, cohesive team announced for another year of sporting success for MotoGP

7th November 2022 - Fan experience enhanced by MotoGP Circuit App

5th October 2022 - MotoGP to make its debut in India in 2023

25th August 2022 - MotoGP launches its first Augmented Reality lens on Snapchat to innovatively engage with fans

17th June 2022 - Dorna and Motorsport Network partner to launch inaugural Global MotoGP Fan Survey

13th March 2020 - 2020 Sports Technology Awards recognises MotoGP eSport Championship

30th August 2019 - MotoGP eSport continues to expand

6th May 2012 - AirAsia named title rights sponsor of Australian MotoGP

8th September 2008 - Strong Ticket Sales for Phillip Island MotoGP


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