MotoGP hits a new social media milestone with 50 million followers

November 10, 2023

MotoGP™ has reached another milestone with 50 million fans across social and digital platforms – up from last season’s 40 million - marking a stunning 25% increase in followers.

The road to 50 million has been paved with more live content, more graphic content, more ways to interact and more ways to get the very best the Championship has to offer.

As with their experience at the circuit, MotoGP™’s social media is about bringing the sport – and the riders – closer to fans than ever before, from rider parade collabs with fans around the world to broadcast channels delivering curated content directly to every follower.

On WhatsApp, they send the best bits of news to more than four million fans, making MotoGP™ the proud owner of one of the biggest channels in sport. Globally.

They have also put the riders on the other side of the camera as one of the grid plays photographer on the parade, creating galleries of everything from the artistically lacking yet visually entertaining to a fair few shots they’re sure they could be professionally accredited for. Fans can get creative too, with two new Snapchat Lenses and two new TikTok filters launched in the last two seasons.

Inside the Paddock and the Grid Walk is now also available on TikTok and Instagram as followers around the world get to tune in for some true behind the scenes sneak peeks, getting everyone in gear for both the Tissot Sprint and the Grand Prix race. Those newer to the sport can also take deeper dives thanks to an incredible range of playlists on YouTube, including tech videos, explainers, historic races and incredible documentary series.

Sponsored, organic content has also grown as some of the sport’s biggest partners get social, and there are more challenges and ways for fans to interact across the board as brands reach out to that audience of more than 50 million – delivering high value content with high production value too.

50 million is also only part of their wider ecosystem, with riders, teams and MotoGP™ official channels together creating a community of more than 120 million – a truly global audience with reach into the billions.

3rd October 2023 - MotoGP experiences 20% growth in global audiences

28th September 2023 - MotoGP releases its provisional 2024 world championship calendar

22nd September 2023 - MotoGP and AWorld launch new fan engagement project for sustainable action

1st September 2023 - MotoGP names GoPro as official Action Camera Partner

25th July 2023 - Re-imagined website for MotoGP enhances fan engagement

13th July 2023 - MotoGP partners with Never Say Never agency to enhance fan engagement

22nd February 2023 - Experienced, cohesive team announced for another year of sporting success for MotoGP

7th November 2022 - Fan experience enhanced by MotoGP Circuit App

5th October 2022 - MotoGP to make its debut in India in 2023

19th September 2022 - Dorna Sports obtains certification for its sustainable event management system of the MotoGP World Championship

6th September 2022 - Dorna Sports and Saudi Motorsport Company to host MotoGP in Saudi Arabia

25th August 2022 - MotoGP launches its first Augmented Reality lens on Snapchat to innovatively engage with fans

22nd August 2022 - Sprint races to be introduced at every MotoGP Grand Prix to enhance fan experience

14th July 2022 - 100,000 fans respond to Global MotoGP Fan Survey

17th June 2022 - Dorna and Motorsport Network partner to launch inaugural Global MotoGP Fan Survey

9th June 2022 - Animoca Brands takes naming rights to Australian MotoGP

16th March 2022 - MotoGP set to welcome Indonesia’s largest post-COVID crowd

20th January 2022 - New era begins for path to MotoGP with announcement of FIM JuniorGP World Championship

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