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MKTG announced as official commercial partner for FIBA Women’s Basketball World Cup 2022

MKTG announced as official commercial partner for FIBA Women’s Basketball World Cup 2022
September 21, 2021

MKTG Sports + Entertainment and the FIBA Women's Basketball World Cup 2022 Local Organising Committee have entered into a partnership that will see MKTG support, identify and procure domestic sponsorships on behalf of the world-class basketball tournament coming to Sydney in September 2022.

The world's flagship women's basketball competition will take place over ten days in September and October 2022 across two venues, both located in Sydney Olympic Park in which 144 of the best players in the world from 12 of basketball’s powerhouse nations across Africa, Americas, Asia & Oceania and Europe will participate in 38 games.

MKTG Asia Pacific Managing Director, Matt Connell (pictured above) advised “partnering with the FIBA Women's Basketball World Cup in 2022 represents a unique opportunity to associate with a global event that will be sure to capture the hearts and minds of Australians and play a significant role in driving the growth of basketball for generations to come.

“Australia has firmly established itself as one of the most progressive supporters of women's sports. We could not be more excited to engage with brands that will play a role in continuing this momentum, be a voice for the growth of basketball and support the Opals on home soil."

Melissa King, Chief Executive for the Local Organising Committee (pictured above) added “we have partnered with MKTG to work with us to deliver a best-in-class and tailored partnership opportunity that focuses on delivering meaningful impact and return to the market.

“MKTG have clearly demonstrated their level of expertise and understanding of what is required to establish authentic and strategic partnerships in sport. We are excited to align with MKTG and are confident that the partnership will deliver incremental value for the event and the sport of basketball.”

Starting today, MKTG will actively work with the FIBA Women's Basketball World Cup 2022 Local Organising Committee team and introduce Australian partnership opportunities to brands keen to innovate, align and resonate with the core values of basketball, women's sports and leverage its global reach. 

This partnership expands MKTG's commercial relationships in the Australian sporting landscape, adding to long-standing relationships with the AFL, Cricket Australia, Football Australia, the World Surf League, and Victoria Racing Club.

MKTG Sports + Entertainment APAC is an entity of global sports powerhouse dentsu Sports International. With offices in Melbourne and Sydney, the team works closely with dentsu International agencies across the country and with MKTG teams around the globe in North America, Europe and Asia.

Visit for more information. 

Images from top: Lauren Jackson - Basketball Australia today announced a new strategic role for former WNBA star and Hall of Famer Lauren Jackson where she will focus on the game’s women and girls strategy, aiming to deliver outcomes in gender equality; MKTG Asia Pacific Managing Director, Matt Connell; Melissa King, Chief Executive for FIBA Women's Basketball World Cup 2022 Local Organising Committee

Related Articles

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20th June 2019 - Lauren Jackson and Tal Karp take up key new roles in women’s basketball

27th August 2020 - Melissa King named as Chief Executive of FIBA Women’s Basketball World Cup 2022

6th August 2020 - Basketball Australia announces organising committee for FIBA women’s basketball world cup 2022

27th March 2020 - Australia secures hosting of 2022 Women’s basketball World Cup

9th September 2021 - MKTG reveal 2021 Frontier survey findings on sport and entertainment sponsorship

29th June 2021 - MKTG partners with LetsPlay.Live to expand esport commercial opportunities in Australia

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28th January 2021 - MKTG partners with World Surf League Australia

18th January 2021 - MKTG announces senior leadership developments for Australia

13th October 2020 - MKTG partnership with Seedooh innovates Australia’s stadium advertising

31st August 2018 - MKTG expands relationship with Melbourne’s Docklands Stadium:

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