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Merrithew moves forward with Pilates innovation
Merrithew recently achieved the milestone of its network of mind-body professionals reaching 60,000 people around the world.
In a statement to Australasian Leisure Management, Merrithew advised "this significant milestone means that over the last three decades, our 250+ Instructor Trainers and over 175 active training centres have worked tirelessly to train students in more than 135 countries to become the next leaders in mindful movement."
As for the future, the USA-based Merrithew explain "the demand for digital content is a powerful trend and it coincides with another trend: clients’ desire to take ownership of their health and wellness journey and be empowered with information.
"All of this is putting pressure on traditional fitness franchises and bricks and mortar studios to provide a fitness experience that extends beyond the class or gym floor. We see this as an opportunity for brands and studios to elevate their existing offering, expand their reach and cultivate a more dedicated following. Give your star instructors a platform to connect with clients online, creating community around your business.
"We are responding by finding ways to engage and educate our audiences through various forms of digital content. We’re focusing on how we can provide our clients with meaningful, convenient and accessible digital tools that build on their in-class experience.
"We don’t believe digital fitness will ever completely replace the high quality instruction provided at boutique studios and training centres, but in 2020, we’ll be leveraging the digital medium to expand beyond borders, provide a more fulsome fitness experience to our existing clients and introduce new communities to the benefits of mindful movement."
Lindsay G. Merrithew is the President and Chief Executive of Merrithew and has been instrumental in designing, producing, and marketing the company’s extensive equipment and video lines, and has been the driving force in the company’s worldwide growth for plus 30 years.
1988 Company founded.
1991 Danforth Avenue studio opens in Toronto, Ontario.
1993 Equipment manufacturing division established.
1994 Education division established to train and certify Instructors.
1996 First manufacturing facility opens on Carlaw Avenue in Toronto, Ontario.
1997 First Licensed Training Center opens in Bloomfield Hills, Michigan.
1998 First training video produced. Danforth studio is sold. Corporate Training Center opens and global headquarters moves to current location on Yonge Street in Toronto, Ontario.
2000 Merrithew™ is recognised as one of Canada’s Fastest growing Companies by PROFIT Magazine. Merrithew will go on to win this recognition in 2001, 2002, 2003 and 2004.
2001 First training manuals published.
2002 First DVD series is produced.
2003/04 Lindsay G. Merrithew is a finalist for Ernst & Young Entrepreneur of the Year.
2012 Co-founders Lindsay and Moira Merrithew named Inner IDEA Inspiration Award winners. Branded programs ZEN•GA® and CORE™ Athletic Conditioning and Performance Training™ are introduced.
2013 Branded program Total Barre™ is introduced. A new Merrithew manufacturing plant opens on Tapscott Road, Toronto, Ontario.
2014 Name changed from Merrithew Health & Fitness to Merrithew™ - Leaders in Mindful Movement™.
2017 Over 50,000 trained worldwide.
2018 Merrithew celebrates 30 years in business.
2019 Over 60,000 trained worldwide.
For more information go to www.merrithew.com
Click here to contact Merrithew's local distributor Leisure Concepts Australia via their entry in the Australasian Leisure Management Supplier Directory.
Images: Reformer Pilates, copyright Paul Broadwick and reproduced with permission from YMCA at One KK (top) and Lindsay G. Merrithew, company President and Chief Executive (below).
19th January 2020 - When Pilates ceased being a trademark and became a generic term
12th January 2020 - Pioneering Pilates in Australia
5th January 2020 - Pilates 100-year journey to be a global fitness phenomenon
28th November 2019 - Virgin Active opens new club in Sydney’s St Leonards
19th November 2019 - True Fitness appoints Leisure Concepts as exclusive Australian distributor
17th August 2019 - Studio Pilates reveals ongoing Australian and international growth
4th April 2019 - Respected industry veteran joins Leisure Concepts team
2nd April 2019 - Leisure Concepts relaunches Intenza Fitness brand in Australia
7th January 2019 - KX Pilates founder steps back with appointment of new Chief Executive
9th January 2018 - Reformer studio upgrades at Sydney’s Virgin Active Pitt Street
14th November 2016 - Leisure Concepts wins Merrithew distributor top global sales award
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