Latest News

Back to Latest News back


True Fitness appoints Leisure Concepts as exclusive Australian distributor

True Fitness appoints Leisure Concepts as exclusive Australian distributor
November 19, 2019

True Fitness, one of the world’s leading manufacturers of commercial cardio, strength and flexibility equipment, has announced the appointment of Leisure Concepts as its exclusive distributor for Australia.

Leisure Concept’s extensive industry experience combined with unsurpassed drive and passion was key in the growing international company’s decision

Founded in 1981, True Fitness began international distribution in 1998 and is currently sold in over 50 countries worldwide.

With Australia an important market for True Fitness - were it has seen good growth over the last seven years - Leisure Concepts’ strategic perspective is expected to continue this growth.

Established by Frank Trulaske, TRUE has been building premium fitness equipment and outstanding relationships with integrity. TRUE continues to offer a customer-first approach, while designing, building and servicing excellent cardio, strength, functional training and flexibility equipment.

Welcoming the new distribution agreement, Leisure Concepts Chief Executive, Troy McBean stated “True Fitness has always been known for its superior quality and for being a pioneer in the industry - we are excited to partner with True Fitness in Australia and to focus exclusively on True Fitness as our core premium Cardio and Strength range. Engaging with Leisure Concepts as cardio and strength specialists our focus will be on providing a full True Fitness solution to clients in both existing and new market segments.”

Leisure Concepts bring the leading cardio, strength and Pilates brands to clients across many different industry segments including gyms and fitness clubs, elite sport and sports performance centres, strength and conditioning facilities, hotels and resorts, schools and universities, Pilates studios and also to the government and defence sectors.

Offering a complete solution for clients from the initial design concept through to optimal product selection, facility layout and ongoing preventative maintenance the team at Leisure Concepts assist in ensuring that their client’s investment in premium equipment delivers the best long term return on investment.

Click here to contact Leisure Concepts Australia via their entry in the Australasian Leisure Management Supplier Directory.

Related Articles

4th August 2019 - Gym memberships account for half of Australian fitness industry revenues

4th April 2019 - Respected industry veteran joins Leisure Concepts team

2nd April 2019 - Leisure Concepts relaunches Intenza Fitness brand in Australia

8th April 2018 - IBISWorld shows that 24/7 budget gyms have transformed Australian fitness

12th March 2018 - Australian fitness industry revenues to grow to $2.4 billion by 2022/23

9th January 2018 - Reformer studio upgrades at Sydney’s Virgin Active Pitt Street

1st December 2016 - Leisure Concepts introduces Atlantis Strength to Australasia

14th November 2016 - Leisure Concepts wins Merrithew distributor top global sales award

5th May 2016 - Leisure Concepts Finance to aid facilities and businesses in purchasing equipment

18th July 2012 - Leisure Concepts Australia named Stott Pilates international distributor of the year

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Goplay Commercial Playground Equipment

Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…

read more



Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport


METRA Australia

With industry leading solutions in design and durability you can improve your facilities with our access control operations, payment systems and flexible personal locker storage solutions. Your…

read more

Aquatics / Attractions / Fitness / Recreation / Security


BioLab Australia Pty Ltd

BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…

read more

Aquatics / Technology / Waterparks



ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…

read more

Attractions / Fitness / Recreation


Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues



PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security



With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…

read more

Aquatics / Fitness / Recreation / Technology


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business