HYPOXI® is one of Europe’s most successful health and weight loss studio concepts. It’s the first weight loss technology to incorporate exercise with advanced vacuum and…read more
Live Nation Australasia names new President of Brand and Marketing Partnerships
Live Nation has today announced the appointment of Greg Segal to the role of President of Brand and Marketing Partnerships for Australia and New Zealand.
In this newly created position, Segal brings a breadth of knowledge and experience having recently served as Managing Director of Sydney agency mixitup, which he founded in 2006.
In 2013, Live Nation acquired a majority share of mixitup and since then Segalhas been responsible for the creation and leadership of the current brand partner program which includes integrated and ‘always on’ partnerships with leading Australian and New Zealand brands Optus, AMEX, Air New Zealand, Spark NZ, Virgin Australia, NAB, Hertz and more.
Based in Sydney, Segal will report to Alan Ridgeway, Chairman of Live Nation Asia-Pacific and Russell Wallach, Global President Sponsorship & Media.
Announcing the appointment, Ridgeway stated “since we originally partnered with Greg in 2013, he has developed world-class brand partnerships for the Australian and New Zealand markets. We welcome working more closely with Greg to build on both existing and new brand partnerships in his new role with Live Nation.”
Wallach added “Greg has a proven track record of creating ground-breaking brand partnerships and this opportunity will see him leading a team of specialists in Australia and New Zealand to craft end-to-end solutions for leading brands in music and entertainment.”
2018 was a record year for Live Nation Australia with some of the biggest tours in history hitting the country, including P!nk, Taylor Swift, Bruno Mars and Shania Twain. This year is set to be another big one with tours from Red Hot Chilli Peppers, Fleetwood Mac, Maroon 5, Metallica, Childish Gambino and Post Malone and more of the biggest names in music to be announced.
Looking forward to his new role, Segal (pictured above) concluded “over the last few years we have built a great team and a fantastic group of brand partners. I am excited to be able to continue to work with the team to deliver unforgettable live experiences to music fans across Australia and New Zealand.”
12th October 2018 - Live Nation enters partnership to develop integrated resort in South Korea
28th September 2018 - Global study reveals the importance of live music in escaping digital overload
5th September 2018 - Live Nation backs new Brisbane live music venue
13th October 2015 - Live Nation Australia and Telstra agree new strategic partnership
17th September 2015 - Live Nation announces major partnership with National Australia Bank
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
SGL is an innovative and progressive lifestyle, leisure and community consulting practice, operated by Phillip Gray and active since 1988. SGL has undertaken an extensive range of sport,…read more
Regupol Australia Pty Ltd offers a comprehensive range of recycled rubber fitness and leisure flooring surfaces. Their range of products include everroll rubber flooring, Regupol elastic…read more
Over the past 10 years Debitsuccess has been providing expert billing services to businesses across Australia. Debitsuccess is now the largest full service direct debit provider in Australasia,…read more
HTS Group Ltd provides a complete design, system integration, installation and maintenance package to the transportation, traffic engineering, parking and sports timing industries in New Zealand,…read more
AAC ID Solutions is a leading supplier of identification access wristbands, barcoded wristband tickets, lanyards, membership products and RFID solutions for events and venues, working with thousands…read more
Les Mills Asia Pacific Les Mills Asia Pacific (LMAP) have been setting the benchmark for providing professional fitness solutions across Australia and South East Asia since 1996. Our world renowned…read more
Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!