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Live Nation Australasia names new President of Brand and Marketing Partnerships

Live Nation Australasia names new President of Brand and Marketing Partnerships
May 10, 2019

Live Nation has today announced the appointment of Greg Segal to the role of President of Brand and Marketing Partnerships for Australia and New Zealand.

In this newly created position, Segal brings a breadth of knowledge and experience having recently served as Managing Director of Sydney agency mixitup, which he founded in 2006.

In 2013, Live Nation acquired a majority share of mixitup and since then Segalhas been responsible for the creation and leadership of the current brand partner program which includes integrated and ‘always on’ partnerships with leading Australian and New Zealand brands Optus, AMEX, Air New Zealand, Spark NZ, Virgin Australia, NAB, Hertz and more.

Based in Sydney, Segal will report to Alan Ridgeway, Chairman of Live Nation Asia-Pacific and Russell Wallach, Global President Sponsorship & Media.

Announcing the appointment, Ridgeway stated “since we originally partnered with Greg in 2013, he has developed world-class brand partnerships for the Australian and New Zealand markets. We welcome working more closely with Greg to build on both existing and new brand partnerships in his new role with Live Nation.”

Wallach added “Greg has a proven track record of creating ground-breaking brand partnerships and this opportunity will see him leading a team of specialists in Australia and New Zealand to craft end-to-end solutions for leading brands in music and entertainment.”

2018 was a record year for Live Nation Australia with some of the biggest tours in history hitting the country, including P!nk, Taylor Swift, Bruno Mars and Shania Twain. This year is set to be another big one with tours from Red Hot Chilli Peppers, Fleetwood Mac, Maroon 5, Metallica, Childish Gambino and Post Malone and more of the biggest names in music to be announced.

Looking forward to his new role, Segal (pictured above) concluded “over the last few years we have built a great team and a fantastic group of brand partners. I am excited to be able to continue to work with the team to deliver unforgettable live experiences to music fans across Australia and New Zealand.”

Related Articles

2nd March 2019 - Live Nation reveals another record year with 11% rise in global revenues

12th October 2018 - Live Nation enters partnership to develop integrated resort in South Korea

28th September 2018 - Global study reveals the importance of live music in escaping digital overload

24th September 2018 - Live Nation names new General Manager for Melbourne’s Palais Theatre plus funding for 13 community projects

5th September 2018 - Live Nation backs new Brisbane live music venue

23rd August 2018 - Live Nation Australia to offer Optus customers new benefits through exclusive partnership

16th May 2018 - Live Nation launches ‘Women Nation’ fund to invest in female-founded live music ventures

8th May 2018 - New leadership roles to drive Live Nation’s New Zealand expansion

23rd April 2018 - Live Nation expands festival portfolio with acquisition of Rhythm and Vines Festival

13th October 2015 - Live Nation Australia and Telstra agree new strategic partnership

17th September 2015 - Live Nation announces major partnership with National Australia Bank


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