Latest News

Back to Latest News back

 

Largest-ever FIBA World Cup reaches record-breaking audience of three billion

Largest-ever FIBA World Cup reaches record-breaking audience of three billion
October 2, 2019

The FIBA Basketball World Cup 2019 achieved record-breaking results with a TV audience reach of over three billion and generated a further 1.5 billion video views on social media ensuring the flagship event secured more global coverage than ever before.

An analysis of the World Cup, which ran from 31st August to 15th September, with 32 participating teams was FIBA’s biggest yet, reflected in the record-breaking global engagement and the ever-increasing popularity of basketball globally.

World governing body FIBA teamed up with over 70 broadcast partners to deliver coverage in 190 territories, resulting in a total cumulative average TV audience increase of over 80% compared to the last World Cup in 2014. The final alone had a total global reach of 160 million. In Spain, with a market share of 46% for the final, over 10 million tuned in while 6.2 million watched the full game, making it the country’s most successful basketball game ever.

Chinese basketball fans were at the heart of the special atmosphere throughout the tournament, with the interest in the host nation resulting in the World Cup generating the two highest live ratings of the year on CCTV: China vs Poland with a total reach of 68 million, and China vs Korea with a total reach of 60 million. The most-watched games on Tencent were China vs Venezuela which generated 52 million live views and China vs Poland with 50 million people following live on Tencent.

Releasing the findings, FIBA Secretary General, Andreas Zagklis stated “the FIBA Basketball World Cup 2019 has been the World Cup of a new era and of new records. On the court, players set new standards and off the court we saw our largest ever audience reach on TV and social media.

“These record statistics are more than just numbers, they tell the human story of how globally-loved basketball is. They demonstrate that more fans than ever are watching and engaging in the FIBA Basketball World Cup, which has evolved into a successful major sporting event."

Engagement on social media was equally as impressive with the #FIBAWC and #WorldGotGame hashtags reaching 22 billion impressions and 535 million engagements. FIBA enjoyed considerable growth on its social media channels, with the Weibo FIBA and FIBA World Cup accounts combined experiencing over 200% growth to over 10 million fans. FIBA and World Cup social media channels now have more than 24 million fans.

The official FIBA Basketball World Cup 2019 mobile app, presented by Tissot, was downloaded over two million times. Fans enjoyed a personalized experience, with the ability to follow favourite players and teams. The app also enabled fans to receive live statistics and watch video highlights of the most memorable moments. The app and the official website, available in 12 languages, had 146 million views throughout the World Cup combined.

On-site attendance at the World Cup marked another positive for FIBA, with total attendance for the event reaching close to 800,000 (794,951). The highest attendance of the tournament was 18,000 (USA vs Japan and USA vs Turkey in Shanghai). A total of 2,422 accredited media from 81 countries attended the World Cup, playing a significant role in the global coverage of the tournament.

Image: The FIBA Basketball World Cup 2019 winners Spain. Courtesy of FIBA.

Related Articles

30th August 2019 - TCL set to promote FIBA Basketball World Cup 2019

29th August 2019 - FIBA and Atrium Sports partner to deliver new ‘connected stadiums’ venture

27th August 2019 - NBL’s Jeremy Loeliger moves from Chief Executive to Commissioner’s role

24th August 2019 - ACCC confirms investigation of Boomers vs Team USA ticketing issues

21st August 2019 - Report suggests TEG considering refunds for disappointed Marvel Stadium basketball fans

19th July 2019 - Sydney Kings name NBA great Luc Longley as new special advisor

18th July 2019 - Basketball Australia unveils new visual identity

20th June 2019 - Lauren Jackson and Tal Karp take up key new roles in women’s basketball

13th May 2019 - Basketball Australia and NBL agree landmark partnership

20th July 2018 - Players suspended, Basketball Australia fined over Philippines ‘basketbrawl’

24th November 2017 - Infront China agrees ticketing partnership for 2019 FIBA World Cup

21st May 2012 - FIBA establishes global media and marketing unit


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

CENTAMAN

Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

Abel Sports

INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…

read more

Recreation / Sport / Venues

 
 

THE FITNESS GENERATION

The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Technology / Wellness

 
 
 

Felton Industries

Felton Industries is Australia’s leading designer, manufacturer and supplier of quality outdoor furniture and has been supplying premium seating solutions for all sporting, commercial, community…

read more

Parks / Play / Recreation / Sport / Venues

 
 

Digonex

Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing

 
 

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business