TCL set to promote FIBA Basketball World Cup 2019

August 30, 2019

TCL, a global player in consumer electronics and the TV industry and official sponsor of the International Basketball Federation (FIBA), will run a promotional campaign with the FIBA Basketball World Cup 2019 from 31st August to 15th September 2019 in China. The activities are part of the company's global brand initiative to embrace youth communities across the world through sport.

As the global partner of this event, TCL will enjoy premium brand visibility on all the tournament's basketball courts, as well as its online, offline and mobile promotional channels and the company will also present the "TCL Player of the Game" award at the end of each game.

To help basketball fans from around the world interact with one another, TCL has set up booths at FIBA's Basketball Houses across eight host cities in China: Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing, Wuhan, Dongguan and Foshan.

Fans visiting the Basketball Houses are invited to play virtual-reality basketball games and watch live FIBA Basketball World Cup games on TCL's TVs.

Yuki Wei, Vice President of TCL advised: "We are excited about helping basketball fans around the world celebrate the biggest basketball festival on the planet.

"Sport is embedded in TCL's DNA and we are passionate about inspiring and connecting with our customers through sport."

The 18th edition of the FIBA Basketball World Cup features 32 basketball teams, including China, 7 teams from Asia-Pacific, 5 teams from Africa, 7 teams from the Americas and 12 teams from Europe.

TCL's partnership with FIBA follows its recent and ongoing global marketing campaign, entitled "Born A Legend", that encourages users to upload epic user-generated "legend" videos. Everyone, including basketball lovers, are encouraged to show the world how they keep pushing themselves to become legends in their own right.

Recently, TCL also became a global partner of the CONMEBOL Copa América Brasil 2019 and the FIBA Women's Basketball World Cup 2018. TCL's other global basketball partners include NBA's Minnesota Timberwolves and Lynx as well as the Philippine Basketball Association. TCL also works with other sports partners, including soccer team San Jose Earthquakes, The Brazilian Football Confederation, The Rosario Central Football Club (Argentina), The Melbourne Cup and Melbourne Victory Football Club.

Melbourne Victory secured TCL Electronics as its front-of-shirt partner for the 2019 AFC Champions League (ACL) campaign. Already a strong supporter of the Club in the major partner category, TCL’s branding appeared on the club’s A-League and W-League match day playing shorts and media polos.

Melbourne Victory Chief Executive, Trent Jacobs advised back in March 2019: “Our relationship with TCL is built on mutual respect and shared values so it was a strong fit for us.

“TCL is a multi-national electronics company with significant business interests in Asia and we look forward to working with them throughout the competition and beyond.”

General Manager of TCL Australia, Mark Zhang, echoed Jacobs’ sentiment: “There is a true alignment between TCL and Melbourne Victory, our relationship is stronger than ever.

“Given TCL is a global brand, with a large presence in Australia, the ACL partnership seemed like a natural fit and is reflective of our ongoing commitment to both Melbourne Victory and the Australian market.

“We remain excited to work closely with such a brand like Victory, which shares similar values and ambitions to our business.”

Images: Courtesy of TCL (top) and courtesy of Melbourne Victory (top).

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