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Basketball Australia unveils new visual identity

Basketball Australia unveils new visual identity
July 18, 2019

Basketball Australia has today unveiled new corporate branding - designed by leading creative agency MMR - to create a refreshed visual identity for the national sporting body.

Advising that the new branding generates a rejuvenated look and feel while retaining the current Basketball Australia ball device, Basketball Australia Chief Executive, Jerril Rechter stated “with the strength of basketball at an all-time high in this country and in the lead-up to what we hope will be a momentous FIBA World Cup campaign for the Boomers, this is a perfect time to refresh and strengthen Basketball Australia’s national identity in the sporting landscape.”

The rebranding will see all national teams under the governance of Basketball Australia receive an updated look as well as the Australian Junior Championships, Australian School Championships logos and other areas of the business including coaching and referees.

The four national senior teams in the Australian Boomers, Chemist Warehouse Australian Opals, Australian Rollers and Australian Gliders will obtain a new green and gold logo – refer below.

The Boomers logo will be unveiled in time for the historic national team games this August ahead of the 2019 FIBA World Cup, when they will take on Canada Basketball and USA Basketball in Perth and Melbourne.

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12th July 2019 - NBL announces pre-season Tasmanian tournament to test 10th NBL franchise potential

20th June 2019 - Lauren Jackson and Tal Karp take up key new roles in women’s basketball

13th May 2019 - Basketball Australia and NBL agree landmark partnership

20th February 2019 - Jerril Rechter named as new Chief Executive of Basketball Australia

19th February 2019 - Basketball Victoria and Ace Seating agree exclusive partnership 

12th September 2018 - Basketball Australia transfers online activities to new digital home

20th July 2018 - Players suspended, Basketball Australia fined over Philippines ‘basketbrawl’

13th July 2018 - Basketball Australia names Chemist Warehouse as main sponsor for women’s game

11th January 2018 - Paul McNamee takes on new Basketball Australia commercial role


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