Latest News

Back to Latest News back

 

Basketball Australia transfers online activities to new digital home

Basketball Australia transfers online activities to new digital home
September 12, 2018

In a move to unify the Australian basketball digital community, Basketball Australia is shifting to a new home at www.australia.basketball while the four national men’s and women’s teams will transition to new domains at boomers.basketball, opals.basketball, gliders.basketball and rollers.basketball.

The transition follows the world governing body’s move to FIBA.basketball in late 2017 with .basketball now the top level domain name and one of the most sought-after real estate in the online world.

Explaining the migration is the first step toward .basketball being offered to the broader Australian basketball community, Basketball Australia Chairman, Ned Coten stated “bringing people together and uniting our community is a powerful motivator for the move to .basketball.

“This domain defines the sport we love. Nothing could be clearer, simpler or more fitting, and we’re thrilled for the sport to have its own domain online.”

This digital revolution will deliver exciting benefits to the Australian basketball community with the .basketball domain:

• Accelerating the promotion of Australia’s basketball and stakeholder brands in a safe, secure and controlled environment

• Promoting the sport and unifying Australian basketball (as part of the global community) under a common banner online

• Ensuring the rights of basketball stakeholders are preserved by keeping domain-name squatters at bay

• Linking all participants in Australia via a specific identity and creating a recognisable digital space for all basketball-related activities online.

The process to obtain the .basketball domain began in 2012 when FIBA partnered with Roar Domains, a US-based company focused on the commercialisation of sports-related Top Level Domains, to submit its application.

Aware of the fact that domain names including .com, .net and .org were reaching saturation point, the Internet Corporation for Assigned Names and Numbers (ICANN) was expanding the portfolio by making certain words available to the private sector as a generic top-level domain (gTLD).

FIBA and Roar Domains moved to secure .basketball and were successful following an extensive application process.

FIBA’s Communications Director Patrick Koller congratulated Australia on the move, adding “FIBA is thrilled that another member of the basketball family, Basketball Australia, is embracing our new digital identity.

“This is a place where the whole basketball community can feel welcome, and which will only grow from here.”

Related Articles

20th July 2018 - Players suspended, Basketball Australia fined over Philippines ‘basketbrawl’

13th July 2018 - Basketball Australia names Chemist Warehouse as main sponsor for women’s game

7th December 2017 - Hisense Arena to host Australian Open and National Basketball League competition on the same day

5th December 2017 - Netball Victoria and Basketball Victoria combine to advance facilities strategies

4th August 2017 - Peak Sport to equip Basketball Australia through to 2020

25th July 2015 - Larry Kestelman aims to lead National Basketball League rejuvenation

2nd May 2013 - Basketball Australia and NBL to explore de-merger

14th March 2013 - Basketball consulting clubs on NBL growth strategy

10th September 2012 - NBL and WNBL come together for Australian first

24th June 2011 - NBL investment in fan research pays dividends

16th December 2010 - NBL Goes Mobile with Official Apps


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

SICO SOUTH PACIFIC

SICO is at the forefront in innovative mobile folding and rolling, space efficient tables, stages, dance floors and many other products which help our customers optimise their use of space. Image…

read more

Entertainment / Events / Venues

 
 

SUNBATHER

Solar Pool Heating & Swimming Pool Covers since 1974. Sunbather offer an Australian made product which undergoes continual development to enable you to trust in the Sunbather brand. We deliver a…

read more

Aquatics / Venues

 
 
 

AUSFIT

Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology

 
 

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks

 
 

SYNERGY FITNESS

The Calgym/Synergy group has had a long and proud history since 1976 as world leaders in the innovation, design and evolution of commercial strength and conditioning equipment. The Synergy group was…

read more

Fitness / Technology / Wellness

 
 

Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Recreation / Technology / Wellness

 
 

LINKS MODULAR SOLUTIONS

Links Modular Solutions are a leading provider of high-quality, innovative software solutions for leisure facilities. Our software suite includes modules such as POS, Classes, Members, Facility…

read more

Access / Billing / Finance / Fitness / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business