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Kayo to stream lower tier sport at no cost
Kayo Sports, the subscription streaming platform of pay-television operator Foxtel, will stream local sports competitions free of charge via its Kayo Freebies service.
Kayo’s headline offerings will be the Victorian Football League and rugby league’s and Intrust Super Cup - feeder competitions for the AFL and NRL respectively - along with the National Junior Basketball Championships, which over 770 young basketballers are set to compete in this year, the Women’s National Cricket League and other local sports competitions.
The free-to-view platform will stream at least two exclusive VFL games per round and one exclusive Saturday fixture per round of the Intrust Super Cup.
Stating that the arrangement would be a boost for community sport after a challenging year, Kayo Sports Marketing Director, Kim McConnie stated “Kayo’s decision to stream local sports competitions aims to bring national exposure to sporting clubs all over Australia as they get back on their feet after a 2020 season drastically impacted by the pandemic.
“Local sport is not only critical to the sporting landscape in Australia, but is often the centre of communities across the country, and we are proud to give so many local leagues the platform they deserve and showcase their talent next to the elite, professional competitions.”
AFL Head of Talent Pathways and State League Competitions, Tristan Salter added “all 22 clubs play a vital role in keeping their suburban and regional networks engaged. They are pillars of their local communities and so important to growing and nurturing our national code.
“Kayo’s new streaming offering to state league competitions is a real boost for the VFL across Victoria, New South Wales and Queensland and we know the legion of supporters are looking forward to the return of the VFL season and there is much for fans to look forward to, whether that be attending matches or watching on Kayo.”
Rohan Sawyer, Chief Operating Officer at Queensland Rugby League, which runs the Intrust Super Cup, went on to say “we are seeing a real shift in engagement across competitions that feed into the elite game and making that content available live and free to fans drives immense value back to our game. Kayo have clearly identified this early and we look forward to working with them on increasing this offering.”
In addition to streaming local sports leagues, Kayo is also launching a new campaign to support community sports clubs across the country.
Along with the new partnerships, Kayo will also give away 50 grants of $1,000 to local rugby league and AFL clubs across NSW and Victoria, as well as complimentary 12-month Kayo subscriptions to any local sports club in Australia.
As part of the Kayo Local offering, the platform will broadcast the Queensland Rugby League, Intrust Super Cup, VFL, Women’s National Cricket League, Club Cricket Finals, Hockey One, National Junior Basketball Championships, and the NSW and Queensland Golf Opens.
16th March 2021 - News Corp broadcast deal set to boost exposure for Water Polo Australia
12th February 2021 - Amazon enters Australian live streaming market with Swimming Australia deal
24th December 2020 - AFL announces broadcast agreement extensions with Foxtel and Telstra
10th December 2020 - OneMusic extends live-streaming licence for fitness
9th November 2020 - Rugby Australia announces $100 million broadcast deal with Nine Network
30th October 2020 - Basketball Australia broadcast deal gives WNBL significant exposure
12th June 2020 - Seven to save $87 million with new AFL broadcast deal
29th May 2020 - NRL secures new broadcast partnerships with Nine and Foxtel
15th October 2019 - NZ Rugby secures stake in Sky TV as part of new broadcast deal
26th August 2019 - New Zealand’s Sky Network acquires RugbyPass streaming service
19th August 2019 - NRL hit by declining broadcast viewing figures
16th August 2019 - AFL looks to extend Seven Network broadcast deal
26th June 2018 - Channel Nine agrees 2019 Australian Open broadcast deal
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