Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…read more
Indigenous influence in brand identity for new Bondi to Manly walk
Sydney-based branding and advertising agency Principals has created a brand identity for the Bondi to Manly walking track, which opened to the public before Christmas.
The branding features a symbol of a whale adapted from the Aboriginal symbol found on rock paintings, based on the guidance and approval of the Metropolitan and La Perouse Local Aboriginal Land Councils.
Principals collaborated with the Bondi to Manly Walk Supporters organisation to create the visual identity that represents the Indigenous heritage of the land. The symbol needed to be instantly recognisable to locals and tourists, so it could be used across signage and way-finding devices throughout the walk.
Bondi to Manly Walk Supporters Executive Director, Elle Pacholski stated “it’s been a pleasure to work with Principals to promote international recognition for the urban walk Sydney locals know well. We’re thrilled with the identity and brand strategy and are excited to see it in the wild.”
Principals founder and Planning Director, Wayde Bull, added “we found it rewarding to work on a community-led project and admire the team at Bondi to Manly Walk Supporters for their dedication and perseverance in gathering support and collaborating with the several councils involved. We took this project on pro bono and are proud to have supported a great community-led initiative.”
The Bondi to Manly walk covers 80 kilometres and includes the Waverly cliff walk, the Harbour walk around to Rushcutters Bay, Mrs Macquarie’s chair, the Harbour Bridge, Kirribilli, the Spit Bridge, and Dobroyd and North Heads.
Image: Principals sought the guidance of Metropolitan and La Perouse Local Aboriginal Land Councils on the use of the whale symbol.
30th September 2019 - Waverley Council reveals plans for upgrade works at Sydney’s Bondi Beach
12th September 2019 - Sydney Harbour BridgeClimb looks to celebrate 21st anniversary
25th November 2018 - Partnership announced to create the Bondi to Manly Walk
3rd October 2018 - Major redevelopment of Sydney harbourside arts precinct begins
24th January 2018 - Final days of operations for the Manly Sea Life Sanctuary
2nd December 2017 - Bondi Beach dedicated as a National Surfing Reserve
26th September 2017 - Dedicated cycleway plan for Sydney Harbour Bridge
6th January 2017 - Bondi Rescue educates the world about beach safety
17th November 2015 - Skate plaza for new foreshore park on Sydney harbour
18th August 2015 - Bondi Beach awarded for Environmental Sustainability
28th October 2014 - Missing link completes Sydney Harbour foreshore walk
21st February 2013 - Sydney Harbour named a ‘National Landscape’
18th February 2012 - Sun and Surf attracts the crowds to Manly
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…read more
Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…read more
SPORTENG specialises in the Planning, Design and Construction inspection of Fields of Play for all sports. Blending engineering with the specialist knowledge gained from working closely with sport…read more
Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…read more
SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…read more
Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…read more
Yellowbox is an Australian technology company that has developed smart locker technology operated through an app with a focus on experience for users and facility managers. Found at Beaches, Aquatic…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!