Latest News

Back to Latest News back

 

Google acquires Fitbit in US$2.1 billion deal

Google acquires Fitbit in US$2.1 billion deal
November 2, 2019

Global technology giant Google has announced that it is to acquire wearable company Fitbit in a US$2.1 billion deal.

In a blog announcing the news, Google Senior Vice President of Devices and Services Rick Osterloh said that the Fitbit purchase is “an opportunity to invest even more in Wear OS as well as (to) introduce Made by Google wearable devices into the market.”

Under the deal, Fitbit will be joining Google, with a separate press release issued by Fitbit, advising that company will still take privacy for health and fitness data seriously, noting that “Fitbit health and wellness data will not be used for Google ads.”

With Google having largely failed to break into the wearables market with its Wear OS platform, the acquisition will give Google a much stronger foundation to build on for future Android-integrated wearables devices.

The company’s strong focus on fitness tracking could also be integrated into Google’s existing Google Fit apps, offering Google a solid alternative to the Apple Watch’s deep fitness tracking integration with the iPhone.

The Fitbit purchase follows Google’s acquisition in January of smartwatch technology from Fossil based on technology that Fossil acquired when it bought wearable maker Misfit back in 2015.

Related Articles

14th September 2019 - World-first sees Fitbit integration into Singapore’s public health program

17th July 2019 - Google suspends Viagogo from paid-for global search results

10th March 2019 - Fitbit adds new products to its wearable technology portfolio

22nd August 2018 - Google Fit update incorporates World Health Organization activity goals

3rd May 2018 - Google acknowledges Australasian Leisure Management as a global news source

3rd April 2017 - Google launches new booking service for fitness classes

19th March 2017 - Fitness trackers work best when linked with personal training

12th April 2016 - Tennis Australia announces Fitbit as new Cardio Tennis partner

8th January 2016 - FitBit sued over claims of misleading heart rate tracking

2nd November 2014 - Google launches fitness app to take on Apple and Samsung

17th March 2014 - Technogym announces Fitbit integration

15th January 2014 - Technogym launches Google Glass controlled treadmill

19th November 2013 - Fitbit launches new pink Fitbit Flex

25th January 2013 - Fitbit to launch new wristband activity tracker

2nd July 2012 - Fitbit launches technology products in Australia


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Spill Station Australia

Compliant chemical storage and decanting solutions. Includes spill kits, spill containment pallets, chemical decanting decks and safety shower and eyewash equipment. See our full range of solutions

read more

Aquatics / Safety / Security / Venues

 
 

Clubware

Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation

 
 

LIFE FLOOR (Aus & NZ)

Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…

read more

Aquatics / Play / Recreation / Safety / Surfaces

 
 

Humanforce

Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…

read more

Hospitality / Retail / Technology / Venues

 
 
 

Abel Sports

INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…

read more

Recreation / Sport / Venues

 
 

Digonex

Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing

 
 

AUSFIT

Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business