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Fitbit adds new products to its wearable technology portfolio

Fitbit adds new products to its wearable technology portfolio
March 10, 2019

Fitbit has announced four new additions to its wearable technology lineup: the Inspire, Inspire HR, Ace 2, and Versa Lite.

The additions are intended to help Fitbit maintain its place in the wearable technology market, as larger rivals roll out devices aimed at helping users track their health.

Fitbit said the Versa Lite smartwatch will still track workouts and heart rate, but it will lack some features such as the ability to store music directly on the watch.

Fitbit was the second-biggest seller of smartwatches in 2018, with 5.5 million units sold, behind Apple's 22.5 million units but just ahead of Samsung Electronics' 5.3 million units, according to data firm Strategy Analytics.

Samsung overtook Fitbit on a quarterly basis in the last quarter of 2018, and Fitbit's larger rivals have added features for health tracking, Fitbit's core focus.

The Inspire and Inspire HR are basic fitness trackers (the HR version includes heart rate tracking) and will replace a handful of older models (the Alta, Alta HR, Zip, One, and Flex 2). 

Fitbit introduced the Inspire a month ago, but it was only available to enterprise users participating in corporate wellness programs. The company is now bringing it to the consumer market.

The Ace 2 is a refreshed version of the Ace, a fitness tracker for children as young as 6 years old, that was launched a year ago.

Related Articles

30th January 2019 - VicHealth research considers the effectiveness of health and wellbeing appsĀ 

12th April 2016 - Tennis Australia announces Fitbit as new Cardio Tennis partner

23rd January 2016 - Wearable fitness devices help 60% of West Australian users reach goals

8th January 2016 - FitBit sued over claims of misleading heart rate tracking

19th November 2013 - Fitbit launches new pink Fitbit Flex


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