Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…read more
GlobalData reveals hiring strategies adopted by companies ahead of Tokyo Olympics
Leading data and analytics company, GlobalData has revealed that in the backdrop of Tokyo Olympics, hiring reflects multiple strategies adopted by various companies.
Visa Inc and its affiliate Payworks are expanding acceptance for contactless and digital payments during Tokyo Olympics. ‘Senior Director, Head of Data Solutions – Japan’ job shows Visa is running a project with its analytics group to analyse payment behaviour tied to Tokyo Olympics campaigns, including government cashless initiatives. The company is also collaborating with Olympians and Paralympians for ‘You + Visa = Everywhere You Want To Be’ program.
GMR Marketing’s ‘Account Supervisor, Olympic Partnership Marketing’ role provides for hospitality programs while supporting logistics. Aggreko Plc’s ‘Procurement Manager – Indirect’ is assisting for global mobility team in areas relating to people mobility for Tokyo Olympics.
Chinese e-commerce major Alibaba Group Holding Ltd’s affiliate AliExpress is tracking competitor marketing strategies while designing campaigns to increase old and new buyer conversion rates. Comcast Corp and NBCUniversal Media LLC posted jobs for ‘News Desk Writer’, ‘Researcher, Olympics Research Room’, and ‘Digital Inventory Analyst’ to track the event.
Companies such as Coca-Cola Co is launching new variants of Costa’s ready-to-drink (RTD) coffee platform. The company is looking to expand Costa RTD through new channels by running marketing campaigns through Q3 and Q4 2021, including Olympics, in Japan. Also, Nike Inc is developing media and marketing strategy for Asia Pacific Latin America (APLA) markets. Through ‘Brand Media Manager’ job in Japan, the company looks to execute seasonal omni-channel media campaign by leveraging tentpole sports moments such as Olympics.
However Ajay Thalluri, Business Fundamentals Analyst at GlobalData advises “hiring in Japan did not see a boost in the run-up to the event, which is usually expected for a high-stakes event. Active jobs grew through H2 2020, mostly with the easing of lockdown norms but since 2021 hiring activity remained relatively flat. The country is hosting Tokyo Olympics under heightened health and safety restrictions and limited visitation.”
Travel and tourism sector has taken a hit and not seeing much hiring activity, which ideally should have been otherwise when such event takes place in normal conditions. Major hotel chains such as Marriott International Inc and Hilton Worldwide Holdings Inc are seeing dampened hiring activity and job postings by the two companies reduced by 50% from 251 jobs in January to 130 jobs in June 2021. Moreover, with concerns raised, especially around fourth wave of COVID-19 in Japan, hospitality companies may not increase hiring activity.
Thalluri concludes“Going by H1 2021 hiring trend, Tokyo Olympics may not impact recruitment especially with curbs on international tourism and limited visitation. But the sporting event is turning to be a platform for companies to drive business outcomes.”
17th June 2021 - Tokyo Olympics set to have 10,000 capacity at venues
21st October 2020 - GlobalData highlights need for card payments in Thailand
27th April 2020 - GlobalData suggests potential damage to China’s tourism brand image
21st April 2020 - GlobalData predicts short term boost for Australian domestic tourism
15th February 2020 - GlobalData considers the impact of Coronavirus on South East Asian tourism
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
@leisure is a team of experienced leisure, aquatic and sports facility managers and planners, with market modelling, sports management, recreation planning, business and GIS qualifications. We have…read more
Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…read more
BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…read more
BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…read more
Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…read more
Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!