Latest News

Back to Latest News back

 

GlobalData suggests potential damage to China’s tourism brand image

GlobalData suggests potential damage to China’s tourism brand image
April 27, 2020

GlobalData, a leading data and analytics company, predicts China as a tourist destination will take a long time to recover from COVID-19 as their brand image must be restored.

According to GlobalData, pre COVID-19, China was predicted to have a steady compound annual growth rate (CAGR) of 2% between 2016 and 2020 reaching 63.9 million international arrivals.

The outbreak originated in China and quickly spread globally. The effects of this severely impacted China as a tourism destination as well as Chinese travellers. China-outbound tourism is a significant contributor to the global tourism industry, accounting for 159 million global outbound travellers in 2019.

Moreover, the Chinese-outbound market had the second-highest spending last year, with an expenditure of US$275billion. This means when travel restrictions were introduced, China was not only impacted as a tourism destination but so were many other destinations that rely on high-yielding Chinese visitors.

GlobalData Travel and Tourism Analyst, Amber Barnes advises “China as a tourist destination will not be able to rebound quickly and it is uncertain how long it will take the tourism industry to recover. Additionally, the brand image of China as a destination may be damaged. This is due to the virus starting in China which means tourists may have fear of the destination.”

GlobalData’s latest report, ‘Case Study: Impact of Covid-19 on Destinations’, reveals that the predicted forecast of 64 million international arrivals in 2020 will be impacted due to COVID-19. International arrivals were predicted to increase from the 62.6 international arrivals which China received in 2019.

Barnes adds “this steady increase will change to reflect a slowdown in 2020. The uncertainty of COVID -19 indicates tourism destinations will take time to recover and travellers will have doubts and fears about traveling in the future.

“Tourism organisations and authorities must promote and reassure tourists that China is a safe tourism destination to attract tourists once COVID-19 is controlled.”

Barnes concludes “China does have the potential to recover as a destination. The country previously has shown robustness to recover from a pandemic. This was severe acute respiratory syndrome (SARS) which originated in China and quickly spread globally in 2002. This emphasises that although a lengthy process, the brand image and tourism destination can be restored provided the relevant DMOs engage travellers with effective campaigns.” 

Image: Guests and costume characters at Shanghai Disneyland 

 

Related Articles

21st April 2020 - GlobalData predicts short term boost for Australian domestic tourism

15th February 2020 - GlobalData considers the impact of Coronavirus on South East Asian tourism

23rd April 2020 - China’s Wuhan Zoo reopens after three-month lockdown

22nd April 2020 - FIBO CHINA 2020 suspended to prevent spread of COVID-19

21st April 2020 - New survey suggests China set to lead Thailand’s tourism recovery

20th March 2020 - Reports indicate reopening of theme parks and museums in China

12th February 2020 - Coronavirus continues to impact China’s sports events

8th February 2020 - IAAPA monitors coronavirus outbreak and cancels Meet IAAPA event in China

24th January 2020 - Coronavirus sees cancellation of major events and closure of attractions in China


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

ICP

ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…

read more

Attractions / Fitness / Recreation

 
 

revolutioniseSPORT

revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…

read more

Recreation / Sport / Technology

 
 

State Wide Pool Services

Known as Hydrilla since September 2020 - see www.ausleisure.com.au/suppliers/hydrilla-pty-ltd

read more

Aquatics

 
 

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness

 
 

BODY BIKE AUSTRALIA

BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

THE FITNESS GENERATION

The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Technology / Wellness

 
 

Altitude Training Systems

ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…

read more

Fitness / Sport / Technology

 
 

APT Asia Pacific Pty Ltd

APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…

read more

Environment / Sport / Surfaces / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business