Latest News

Back to Latest News back

 

FIBO to introduce new South East Asia event in Singapore

FIBO to introduce new South East Asia event in Singapore
September 28, 2019

Global events organiser Reed Exhibitions has announced that its FIBO fitness convention brand will expand to Singapore next year, staging the first FIBO South East Asia (FIBO SEA) from 24th to 26th September 2020.

To be held at the landmark Marina Bay Sands, FIBO SEA will bring together brands, manufacturers, distributors, licensors, intermediaries, buyers and trainers from reghional and international fitness industry.

Explaining the expansion, Hans-Joachim Erbel, Chief Executive of Reed Exhibitions Deutschland GmbH, the organiser of FIBO in Germany, stated "as a global brand, we provide access to the most dynamic and important fitness markets worldwide.

“South east Asia is one of the fastest growing region in our industry and holds a vast potential for our exhibitors. After all, we bring together key markets including Indonesia, Malaysia, Vietnam and Thailand with the metropolis Singapore.”

One of a growing number of events in fitness and related sectors looking to meet the regional demand for fitness offerings, not least on account of a growing middle class, tourism and a growing health awareness, FIBO SEA is to be organised by Reed Exhibitions Singapore in collaboration with Reed Exhibitions Deutschland, the organiser of FIBO in Cologne, which will leverage its international network and know-how in the fitness and wellness sector. 

Its launch follows a series of regional industry events and the launch of fitness industry group FitnessSG during 2019. Reed, which also owns Australia’s Fitness Show, is also currently considering rebranding its Brisbane, Melbourne and Sydney events under the FIBO name.

Commenting on the potential of the Singapore event, Michelle Lim, Managing Director of Reed Exhibitions Singapore, Indonesia and Malaysia, added “FIBO South east Asia is positioned as the strategic business platform for international brands to serve the growing fitness and wellness community in this region.

“With Singapore’s international appeal as a green and sustainable city, strategic location and easy access to high-growth markets in Southeast Asia, the trade exhibition and conference will be the place to be seen at this annual industry gathering.”

Like FIBO in Cologne, FIBO SEA will also address the fitness industry as a whole fusing business with passion. The trade show will focus on the B2B segment, targeting dealers, club operators, facility managers and buyers from various segments such as public institutions, the military and hotels. In the B2C segment FIBO SEA will especially target fitness trainers and consumers who can also participate in various partner events and training sessions. 

FIBO branded shows also run in China, Mexico, Africa and the USA.

Click here for more information on FIBO SEA in the Australasian Leisure Management industry Calendar.

Main image of the Marina Bay Sands courtesy of FIBO.

Related Articles

19th September 2019 - Fitstop to highlight business opportunities at The Fitness Show in Melbourne

15th September 2019 - Jetts Fitness opens 11th club in Bangkok

16th August 2019 - Reed Exhibitions considers FIBO branding for Australia’s Fitness Shows

7th August 2019 - Event series to ‘connect Asia’s fitness industry’

31st July 2019 - Melbourne Fitness Show looks to share insights into fitness, health and wellness

18th July 2019 - Singapore medical conference focuses on exercise and nutrition as alternatives to medication

12th July 2019 - Singapore’s True Group opening three new clubs over four-month period

7th July 2019 - FIBO CHINA grows to become Asia’s leading fitness event

28th June 2019 - Leisure innovations key to Singapore’s redeveloped Funan shopping mall

26th June 2019 - ExPRO ready to present Singapore’s biggest ever fitness convention

27th April 2019 - California Fitness liquidators’ report shows chain operated at a loss for more than three years

18th March 2019 - Fitness equipment suppliers present new concepts and technologies at FIBO 

13th February 2019 - Inaugural Singapore Fit Summit heralds evolution of Asian fitness business network

17th January 2019 - New body to represent Singapore’s fitness industry

25th October 2018 - Reebok Les Mills Live to return to Singapore in 2019

7th October 2018 - Reed Exhibitions expands FIBO with first ever USA event

31st August 2018 - 20% rise in visitor numbers at FIBO CHINA 2018


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

SLE WORLDWIDE AUSTRALIA PTY LTD

SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…

read more

Insurance / Venues

 
 

TECHNOGYM AUSTRALIA

Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness

 
 

PRIAVA

About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology

 
 

LES MILLS ASIA PACIFIC

Les Mills Asia Pacific Les Mills Asia Pacific (LMAP) have been setting the benchmark for providing professional fitness solutions across Australia and South East Asia since 1996. Our world renowned…

read more

Fitness / Technology / Wellness

 
 

Crystal Pools

Crystal Pools has a solid history of performance on a wide variety of government and commercial projects and is the name behind many of Australia’s most innovative and ambitious aquatic…

read more

Aquatics / Design

 
 

VIVATICKET

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…

read more

Attractions / Entertainment / Sport / Ticketing / Venues

 
 

The Retention People Australia

TRP help health clubs, leisure centres and gyms across the globe create happy, loyal members through our user-friendly software which enables effective engagement and the delivery exceptional customer…

read more

Fitness / Marketing / Recreation / Technology / Wellness

 
 

Aquaspin

AQUASPIN™ - Aqua Cycling Aquaspin™’s sessions have been specially designed by our Master Trainer to be challenging yet fun group cycling sessions. Each session is tailored to…

read more

Aquatics / Fitness / Recreation / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business