HQH Fitness is an international company that specialises in improving the health, fitness and wellness of people everywhere. We are the South Pacific distributors for Total Gym/GRAVITY Education and…read more
Dreamworld battles inconsistent attendances and falling revenues
Gold Coast theme park Dreamworld is continuing to struggle with irregular visitor numbers and declining year-on-year revenues.
Newly released figures from parent company Ardent Leisure show that visitation at Dreamworld and the adjacent Whitewater World waterpark, slumped 30.5% last month when compared to June last year.
Revenue fell by was $4.4 million (35.3%) in June against the corresponding period in 2016 but Ardent says both visitor numbers and revenue had improved compared to May this year.
The tourism operator blamed the timing of Victorian school holidays for part of the slump, with Victorian school holidays falling in July this year as opposed to June in 2016.
The recent improvement in visitor numbers would appear to be as a result of heavily discounted events such as Park After Dark in late June.
Richard Wilson of the Parkz website suggests that “the uptick in attendance with no corresponding revenue boost can also be explained by the expiry of annual passes.
“Almost all pass holders will have seen their annual pass expire and a surge in attendance for the traditionally quiet first few weeks of June is a common phenomenon at all the Gold Coast parks.
“While some may renew, making the most of generous offers such the current adults at kids' prices offer that gives 12 months of access to the theme park for $74, it is plausible that plenty will give it a miss.”
Wilson suggest that others “may be looking to competitors Village Roadshow Theme Parks who have the far stronger offering of new attractions for the year including the blockbuster roller coaster DC Rivals HyperCoaster at Warner Bros. Movie World as well as the rare birth of a polar bear at Sea World.
“Others may decide that this just isn't the year for theme parks, understandably put off by the tragic accident of 2016.”
Dreamworld inconsistent visitor numbers and performance coincides with Ardent’s board facing a challenge from shareholders including Ariadne and property tycoon Kevin Seymour.
Ariadne wants experience corporate raider Gary Weiss and Seymour, along with two other nominees, installed on the board at a special shareholders meeting in September.
In a move set to place further pressure on Ardent, Malaysian billionaire Lee Seng Huang last week bought a 5.3% stake in Ardent through his Hong Kong-based businesses.
CCZ Equities analyst Roger Colman said Dreamworld may need more than two years to recover and required a “under new management” sign in order to compete against Village Roadshow’s Gold Coast attractions.
Recently appointed Ardent Leisure Chief Executive Simon Kelly says the US Main Event operation will be the driver of the group’s growth.
Images: Dreamworld's Park After Dark event (top) and its recently opened Lego Certified Store (below).
30th June 2017 - DREAMWORLD LAUNCHES AFTER DARK THRILL EXPERIENCE
9th May 2017 - DREAMWORLD SUFFERS FURTHER ATTENDANCE AND REVENUE SLUMP
14th February 2017 - DREAMWORLD BACKS KOALA CONSERVATION WITH NEW BREEDING PROGRAM
28th January 2017 - DREAMWORLD OPENS AUSTRALIA’S FIRST LEGO CERTIFIED STORE
18th September 2016 - DREAMWORLD OPENS NEW LOOK TIGER ISLAND
29th February 2016 - TIGER ISLAND REDEVELOPMENT STARTS AT DREAMWORLD
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…read more
The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…read more
SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…read more
INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…read more
AIS Water, the trading name of Australian Innovative Systems, is a multi-award winning, Australian owned leader in the design, production and supply of commercial and residential chlorine generators…read more
Activating skyscapes for tourism, art, leisure and living TouchCloud Global (TCg) is a highly specialised international consultancy, broker and principal, devoted solely to activating and energising…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!