revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…read more
Dreamworld suffers further attendance and revenue slump
Gold Coast theme park Dreamworld has continued to struggle with its visitation and revenue figures stalling over recent months.
Following fatalities on its Thunder River Rapids ride and a subsequent lengthy closure, the Ardent Leisure Group owned attraction reported visitation slumps of 51.3% for December 2016, 39.6% for January 2017 and 29% for February 2017 – a slow but steady improvement month to month.
However, March saw a reverse in this positive trend with visitation down 36.7%, a trend that continued in April with a visitation and revenue down 38.9% against the same months in 2016.
Posting another downbeat trading update, Ardent blamed weather conditions, with the Easter long weekend and broader school holiday trading period in April suffering as guets either cancelled or deferred travel plans to the region on the back of flooding and damage caused by Tropical Cyclone Debbie that impacted the region in late March.
As a result, Ardent says its theme park division will lose up to $4 million this year, compared with a EBITDA profit of nearly $37 million in the last financial year.
The company has also been hit by increases in fixed operating expenditure and marketing and advertising costs.
The forecast loss puts Ardent under further pressure ahead of Chief Executive Deborah Thomas’ effective demotion to head the local parks and entertainment unit in July.
Amid ongoing speculation that the theme park might be sold, Ardent has stated once again that it is committed to the recovery of Dreamworld.
Ardent has reportedly fielded interest from Chinese groups including Dalian Wanda and developers Songcheng Group while property investor Ariadne, which has built up a 7.88% stake in the company.
Ardent said it was trying to arrest the slide by investing in key areas to support the recovery of the theme park. It has been forced to issue discounted ticket pricing at Dreamworld, which it said was “negatively impacting revenue”, and added that this “will continue through to at least the end of the current financial year”.
Recently competitors Village Roadshow Theme Parks – who were also impacted by the accident at Dreamworld – announced that they expect the pathway back to normal attendance and returns will rely on marketing strategies and the introduction of new attractions.
Movie World is currently building Australia's largest ever rollercoaster, which is expected to open in September.
Rather than invest in new rides, or replace the permantly closed Thunder River Rapids, Dreamworld has recently looked to retail with the opening of its Lego Store and smaller Jelly Belly outlet.
In recent weeks, the Tower of Terror II ride has also been closed for unscheduled maintenance with its originally advertised reopening date of 15th May recently been removed from the Dreamworld.
Images: Dreamworld's currently closed Tower of Terror II (top) and outgoing Ardent Leisure Chief Executive Deborah Thomas (below).
27th April 2017 - DEBORAH THOMAS TO STEP ASIDE AS ARDENT LEISURE CHIEF EXECUTIVE
14th March 2017 - VILLAGE ROADSHOW THEME PARKS HIGHLIGHTS SAFETY AND MAINTENANCE SYSTEMS
13th March 2017 - PARKZ WEBSITE LAUNCHES SUPPORT OUR THEME PARKS CAMPAIGN
23rd February 2017 - DREAMWORLD CLOSURE DRAGS ARDENT LEISURE TO $49 MILLION HALF YEAR LOSS
28th January 2017 - DREAMWORLD OPENS AUSTRALIA’S FIRST LEGO CERTIFIED STORE
14th December 2016 - NON-COMPLIANCE IN ATTRACTIONS AND ENTERTAINMENT HAS ITS COSTS
9th November 2016 - DREAMWORLD ANNOUNCE ‘PERMANENT CLOSURE’ OF RIDE INVOLVED IN FATAL INCIDENT
29th October 2016 - QUEENSLAND GOVERNMENT TO UNDERTAKE ‘SAFETY BLITZ’ ON THEME PARKS
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…read more
The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…read more
ProSlide is the global leader in water ride design and manufacturing, supplying high-performance water attractions to new and expanding water parks around the world. For over three decades, ProSlide…read more
Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry.read more
SPORTENG specialises in the Planning, Design and Construction inspection of Fields of Play for all sports. Blending engineering with the specialist knowledge gained from working closely with sport…read more
With industry leading solutions in design and durability you can improve your facilities with our access control operations, payment systems and flexible personal locker storage solutions. Your…read more
Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!