AusLeisure

Leading community leisure management and learn to swim program provider BlueFit has announced a partnership with Fitness and Lifestyle Group (FLG), the operator of leading exercise brands Fitness First Australia, Goodlife Health Clubs, Zap Fitness, California Fitness and Jetts Fitness New Zealand.

This partnership will see BlueFit licence the pool areas in over 20 Fitness First and Goodlife facilities across Australia.

As part of this collaboration, BlueFit will drive the growth of the learn to swim programs and maintain the pool and plant areas at FLG locations. This strategic partnership combines the strengths of both organisations to improve product offerings to the local communities across Australia.

Announcing the partnership, BlueFit Chief Executive, Todd McHardy advised "we are thrilled to partner with FLG to expand our learn to swim offering to another 10,000 to 15,000 students per week.

"This collaboration aligns perfectly with our commitment to inspiring community activity, and importantly is growth in the existing regions our teams operate."

Noting that FLG shares BlueFit's dedication to promoting health and wellness within communities and that through this partnership, both organisations aim to inspire more individuals and young families to lead active, healthy lifestyles, FLG Executive General Manager - Australia, Andy Chamoun added “we are excited to partner with BlueFit and to expand our reach to more individuals looking to prioritise their health and well-being.

"Together, we will empower more people to live happier, healthier lives through our combined offerings and expertise."

The partnership between BlueFit and FLG launched in January and is a long-term commitment from both brands.

Image: Fitness First Sylvania.

Related Articles

8th February 2024 - VMO renews Fitness and Lifestyle Group advertising account

8th March 2024 - Australian Swim Schools Association 2024 National Conference to invite delegates to ‘Level Up’

23rd November 2023 - Evolt 360 signs contracts with Jetts Australia, GoodLife Fitness (Canada) and Matrix Fitness

15th September 2023 - Moonee Valley and BlueFit agree public-private partnership for investment in Riverside Sport and Recreation Precinct

11th July 2023 - BlueFit submits proposal to City of Newcastle for $10 million makeover of Lambton Pool

24th May 2023 - Australian Swim Schools Association highlights consistency as key to maintaining children’s aquatic skills

31st January 2023 - Gearing up for growth Fitness and Lifestyle Group appoints new Chief Financial Officer

4th November 2022 - BlueFit ‘thrilled’ with ARI award for management of the Lane Cove Aquatic Leisure Centre

26th September 2022 - Fitness and Lifestyle Group sells Jetts Fitness franchise business via Management Buy Out

22nd July 2022 - Fitness and Lifestyle Group introduces digital induction process for new members

8th June 2022 - Bluefit takes on management of Sydney’s Sans Souci Leisure Centre

6th June 2022 - Fitness and Lifestyle Group to close childminding facilities at Fitness First and Goodlife Health Clubs

6th May 2021 - Digital innovation driving growth of Goodlife Health Clubs

21st April 2021 - Goodlife Health Clubs expands in Queensland

28th February 2021 - Media report sees former Goodlife personal trainer make ‘unpaid labour’ allegations

25th January 2021 - Fitness First launches ‘Put Yourself First’ campaign

5th November 2020 - Fitness First launches free gym membership for Australians facing job loss

26th October 2020 - BlueFit announces appointment of Brett McEwin as General Manager of Leisure

24th December 2019 - BlueFit announce partnership to operate private indoor pool in Melbourne’s west

13th November 2019 - Royal Life Saving backs BlueFit’s refusal to allow mother with three children under five access to Sydney pool

22nd August 2019 - Ian Thorpe set to inspire community activity by joining BlueFit advisory committee

24th June 2019 - BlueFit set to operate seven additional aquatic and recreation facilities from July

12th November 2018 - BlueFit expands facility management operations in Victoria

4th November 2013 - Parents value swimming and water safety lessons above other out-of-school activities

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.