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BlueFit and Fitness and Lifestyle Group announce learn to swim partnership

BlueFit and Fitness and Lifestyle Group announce learn to swim partnership
May 7, 2024

Leading community leisure management and learn to swim program provider BlueFit has announced a partnership with Fitness and Lifestyle Group (FLG), the operator of leading exercise brands Fitness First Australia, Goodlife Health Clubs, Zap Fitness, California Fitness and Jetts Fitness New Zealand.

This partnership will see BlueFit licence the pool areas in over 20 Fitness First and Goodlife facilities across Australia.

As part of this collaboration, BlueFit will drive the growth of the learn to swim programs and maintain the pool and plant areas at FLG locations. This strategic partnership combines the strengths of both organisations to improve product offerings to the local communities across Australia.

Announcing the partnership, BlueFit Chief Executive, Todd McHardy advised "we are thrilled to partner with FLG to expand our learn to swim offering to another 10,000 to 15,000 students per week.

"This collaboration aligns perfectly with our commitment to inspiring community activity, and importantly is growth in the existing regions our teams operate."

Noting that FLG shares BlueFit's dedication to promoting health and wellness within communities and that through this partnership, both organisations aim to inspire more individuals and young families to lead active, healthy lifestyles, FLG Executive General Manager - Australia, Andy Chamoun added “we are excited to partner with BlueFit and to expand our reach to more individuals looking to prioritise their health and well-being.

"Together, we will empower more people to live happier, healthier lives through our combined offerings and expertise."

The partnership between BlueFit and FLG launched in January and is a long-term commitment from both brands.

Image: Fitness First Sylvania.

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31st January 2023 - Gearing up for growth Fitness and Lifestyle Group appoints new Chief Financial Officer

4th November 2022 - BlueFit ‘thrilled’ with ARI award for management of the Lane Cove Aquatic Leisure Centre

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8th June 2022 - Bluefit takes on management of Sydney’s Sans Souci Leisure Centre

6th June 2022 - Fitness and Lifestyle Group to close childminding facilities at Fitness First and Goodlife Health Clubs

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25th January 2021 - Fitness First launches ‘Put Yourself First’ campaign

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26th October 2020 - BlueFit announces appointment of Brett McEwin as General Manager of Leisure

24th December 2019 - BlueFit announce partnership to operate private indoor pool in Melbourne’s west

13th November 2019 - Royal Life Saving backs BlueFit’s refusal to allow mother with three children under five access to Sydney pool

22nd August 2019 - Ian Thorpe set to inspire community activity by joining BlueFit advisory committee

24th June 2019 - BlueFit set to operate seven additional aquatic and recreation facilities from July

12th November 2018 - BlueFit expands facility management operations in Victoria

4th November 2013 - Parents value swimming and water safety lessons above other out-of-school activities


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