Latest News

Back to Latest News back


Fitness First launches free gym membership for Australians facing job loss

Fitness First launches free gym membership for Australians facing job loss
November 5, 2020

To support Australians in their efforts to look after their physical and mental fitness when they need it most, Fitness First has today launched ‘Fitness Keeper’, a new policy that offers Australians up to three months free gym access if they lose their job.

Offering some relief during what has been a challenging year, eligibility for the new initiative also extends to both ex-Fitness First members and non-members who will receive two months free gym access with no strings attached.

With more Fitness First members experiencing financial stress than ever before, Fitness First General Manager, David Aitchison, says the opportunity to provide some assistance was the catalyst for Fitness Keeper.

Aitchison notes “in addition to offering financial relief and helping people maintain their physical health, Fitness Keeper will support Australians so they can continue to reap the wider benefits of exercise.

“Physical movement is a great way to shift your mindset and improve your outlook, which is crucial right now as Australians, along with the rest of the world, are facing uncertainty like never before.”

New research recently released by Fitness Australia has further confirmed the essential role that exercise plays in maintaining emotional and mental health.  

In a survey of more than 14,400 gym members from across Australia, 83% of respondents said improving their mental health was a key goal for going to the gym.

When they weren’t able to access the gym due to COVID closures, 40% reported a decreased overall sense of wellbeing, 35% had increased stress/anxiety levels and 1 in 4 experienced a decreased sense of connection.

Aitchison adds “good mental fitness goes hand in hand with physical fitness and prepares you to deal with the challenges that life presents.

“For someone going through financial stress or the experience of losing their job on top of everything else that 2020 has dealt, the ability to exercise regularly, maintain routine and gain the social interaction available in a gym environment will play a major part in safe-guarding their mental fitness at a crucial time.”

Fitness First is committed to supporting members throughout the COVID pandemic and helping Australians stay fit, keep active, and look after themselves.

For more information about Fitness Keeper and other Fitness First policies during COVID, visit

Image: Fitness First Freestyle Group Training session 


Related Articles

7th September 2020 - Fitness First Deakin prioritises health and safety for staff and members

7th August 2020 - Fitness First introduces attendee temperature checks at NSW clubs

11th June 2020 - Fitness First to reopen NSW gyms from Saturday

4th June 2020 - Fitness First Australia announces reopening of all clubs

21st March 2020 - Centr app now available to members of Fitness First, Goodlife Health Clubs, Jetts Fitness and Zap Fitness

17th March 2020 - Fitness First highlights gym hygiene measures

1st February 2020 - Fitness First Singapore advises that claims of club closures due to Coronavirus are ‘bogus’

15th March 2018 - Fitness First announces new digital experiences to motivate members

4th November 2020 - VIC Active questions State Government’s motives for imposing continued restrictions on Victoria’s fitness industry

28th October 2020 - VIC Active highlights more than 80% of fitness centres will operate at a loss under reopening plan

22nd October 2020 - Fitness Australia applauds NSW Government’s relaxation of gym COVID Marshal measures

20th October 2020 - ExerciseNZ cites growing evidence gyms and fitness clubs are safe

19th October 2020 - Reopened fitness clubs see more than two-thirds of members return

16th October 2020 - Fitness Australia’s Barrie Elvish maintains calls for gyms to open in regional Victoria

13th October 2020 - Vic Active continues to call for reopening of indoor fitness centres

12th October 2020 - Fitness Australia provides update on meeting with Victoria’s Deputy Chief Health Officer

8th October 2020 - Fitness Australia releases research showing impact of lockdown gym closures

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks


Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues


Pico Play

Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…

read more

Attractions / Consultants / Design / Recreation / Tourism


Altitude Training Systems

ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…

read more

Fitness / Sport / Technology


Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues



Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…

read more

Aquatics / Play / Recreation / Safety / Surfaces


iDwala Pty Ltd

iDwala is the Community Sports Facility Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…

read more

Consultants / Design / Recreation / Sport / Surfaces


Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business