Latest News

Back to Latest News back

 

Reopened fitness clubs see more than two-thirds of members return

Reopened fitness clubs see more than two-thirds of members return
October 19, 2020

A newly released industry survey of post-Coronavirus gym operations around the world has revealed that reopened clubs have seen see more than two-thirds of their members return.

ClubIntel's global report, The Fitness Industry’s Awakening Post-Covid-19 Facility Closures also shows that, on average, gym owners and operators that responded are projecting that 2020 revenues will average 63% of the revenues they earned in 2019 while fewer than 70% had adopted safety measures based on guidelines recommended by various national health authorities.

Commenting on the findings, ClubIntel co-founders Stephen Tharrett and Mark Williamson, wrote “since it first raised its tentacles of infection, the COVID-19 pandemic has thrust upon fitness operators a challenge of profound proportion.

“Despite the enormity of this challenge, the fitness industry is showing resilience, fortitude and hope … awakening from COVID-19 mandated closures, some emerging from forced hibernation after a couple of months, others now just opening after six months in ‘hibernation hell’ (while) in some regions, clubs and studios remain closed.

“Upon awakening to this ‘new era’, fitness operators are facing significant operational and financial obstacles (and) for some in the fitness industry, these obstacles have, or soon will prove insurmountable - … members have cancelled; other members remain hesitant to return; members have migrated to digital and virtual alternatives; business revenues have declined, in some cases precipitously; mandated government guidelines have resulted in reduced member capacities and increased operating costs; and still, the future remains uncertain and fluid.”

Highlighting a GDP decline for 2020 of 7% in the USA and 4.9% globally, Tharrett and Williamson note “consumer confidence is down” and the bankruptcy of chains including 24Hour Fitness, Gold’s Gym and Town Sports International.

They continue “what we don’t know is how the pandemic has hit fitness businesses that are not in the public eye and what this might mean to fitness operators as they progress through the early and later stages of re-opening.”

The Fitness Industry’s Awakening Post-Covid-19 Facility Closures study also found:

• Globally, approximately 13% of fitness facilities remain closed as of 1st September - nearly six months since governments mandated the closure of gyms and fitness facilities.
• Staffing has not returned to pre-closure levels. On average, operators report 79% of full-time staff have been rehired, 74% of part-time staff, and less than half of operators have been able to bring back 100% of their pre-closure staff. 
The data shows Japanese operators have the highest percentage of operators reporting a return to 100% of their pre-closure membership levels, while 65% of operators in Australia/New Zealand and 62% of Asian operators report at least 76% of members have returned. 88% of operators in Japan forecast their 2020 revenues will be 100% of prior year, followed by 62% of operators in Asia, and 54% of Australian/New Zealand operators.
• Approximately 70% report adopting video-on-demand (VOD) for group fitness and 52% for fitness instruction and coaching.

In compiling the study ClubIntel undertook an online survey of fitness operators around the globe. The study was administered and managed by ClubIntel, with distribution assistance from over 20 individual and organisational partners including Active Management, Exercise Association of New Zealand (ExerciseNZ), Fitness Australia and the International Health, Racquet & Sportsclub Association (IHRSA).

Click here to access the report.

Related Articles

15th October 2020 - National Media announces November 2021 date for new fitness trade show and conference

14th October 2020 - Australian Institute of Fitness announces rebrand, new study options and integration with the Australian Fitness Network

8th October 2020 - Fitness Australia releases research showing impact of lockdown gym closures

8th October 2020 - Global Wellness Institute reports Asia-Pacific having largest economic growth in fitness, sport and recreation sectors

29th September 2020 - NZREPS highlights benefits of movement for women’s health and wellness

24th September 2020 - Aquatic, fitness and sport facilities headed for membership crisis

23rd September 2020 - Pilates, strength training and yoga the most popular classes as Australians return to fitness facilities

24th August 2020 - Survey shows Australia gyms outperforming international counterparts

15th June 2020 - Survey suggests Australian gyms facing massive membership decline

6th May 2020 - Fitness Australia survey finds Australians keen to renew gym memberships

13th August 2020 - Les Mills plans to activate fitness industry’s COVID-19 recovery with global campaign

14th August 2020 - ISPO identifies health orientation as key fitness trend in post Coronavirus-world

23rd July 2020 - ExerciseNZ helps countries around the world prepare for life after Coronavirus

7th April 2020 - Two-thirds of the world’s fitness clubs are currently closed

30th January 2020 - ExerciseNZ’s Beddie calls for New Zealanders to be more active in 2020

16th August 2019 - IHRSA announces collaboration with World Wellness Weekend third edition

29th September 2017 - Active Management supports ClubIntel’s third Annual International Fitness Industry Trend Study


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Jonas Leisure

Jonas Software operates over 110 independently managed software brands around the world, providing them with the strategic guidance and financial security required to be leaders in their respective…

read more

Aquatics / Billing / Fitness / Recreation / Sport

 
 

CENTAMAN

Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing

 
 

Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology

 
 

Clubware

Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation

 
 

AUSFIT

Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology

 
 

HRMWEB

At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…

read more

Finance / Fitness / Technology

 
 

TicketSearch Pty Ltd

TicketSearch is focused on providing businesses, organisations, and venues with affordable, efficient, and powerful self-managed ticketing solutions. The organisation has offices in Australia, New…

read more

Attractions / Entertainment / Technology / Ticketing / Venues

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business