AusLeisure

Australia is seeing the greatest percentage of fitness club members return to their gyms - by comparison with counterparts in Canade, the UK and the USA - according to a newly released international survey from athletic apparel website RunRepeat.

RunRepeat’s survey shows 52.80% of Australian fitness club members have returned to their gyms following Coronavirus restrictions having eased, by comparison with 32% in the UK, 30% in Canada and 29% in the USA.

The figures also show that Australia had the lowest membership cancellation rate (15.20%) by comparison with 20% in the USA and 21% in the UK and Canada while the UK had the smallest proportion of members considering cancelling (36%) against 38% in Australia and 39% for Canada and the USA.

The survey of 10,824 gym members which asked how they felt about returning to their gyms and their memberships also showed 46% of Australian gym members were keeping their membership, against 42% in the UK, 40% in the USA and 39% in Canada.

In comparison to RunRepeat’s original survey published earlier this year (reported at Survey suggests Australian gyms facing massive membership decline), 15.69% fewer gym members across the four nations have returned than had planned and 22.49% more have either cancelled or are considering cancelling (8.12% more cancelled, 15.93% more considering cancelling).

Key findings of the survey, conducted on the RunRepeat website between 1st and 13th August were: 

● Only 30.98% of gym members have returned to their gym since lockdowns.
● 59.06% have cancelled or are considering cancelling their memberships(19.59% cancelled, 40.11%
considering).
● Consumer confidence in gyms has decreased since March, with:
   ○ 22.35% fewer members returned to their gyms than had expected to by now
   ○ 22.49% more respondents have already cancelled or considering cancelling their memberships than expected to in March

Click here to visit the RunRepeat website. 

Related Articles

14th August 2020 - ISPO identifies health orientation as key fitness trend in post Coronavirus-world

13th August 2020 - Fitness Australia counters ‘misinformation’ that suggests gyms are a hotspot for COVID-19

13th August 2020 - Les Mills plans to activate fitness industry’s COVID-19 recovery with global campaign

12th August 2020 - Industry leaders to help develop new Business of Fitness event

12th August 2020 - Technogym launches new outdoor fitness concept

12th August 2020 - Snap Fitness reports rise in club memberships following COVID lockdown

11th August 2020 - Fitness facilities at the crossroads and demanding new approaches

6th August 2020 - Latest ActiveXchange intelligence shows importance of facilities re-engaging with members as they reopen

29th July 2020 - OneMusic introduces fee relief for customers in the fitness and wellbeing sector

15th July 2020 - Campbelltown Aquafit assures members with recognition of its ‘Gold Standard’ COVID-19 compliance

13th July 2020 - Fitness clubs use Evolt 360 Body Scanners to help members achieve their goals

30th June 2020 - New Zealand gym operations exceed 85% of pre-Coronavirus lockdown activity levels

15th June 2020 - Survey suggests Australian gyms facing massive membership decline

6th May 2020 - Fitness Australia survey finds Australians keen to renew gym memberships

7th April 2020 - Two-thirds of the world’s fitness clubs are currently closed

13th March 2020 - Gyms focus on hygiene measures to reassure members through Coronavirus crisis

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.