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read moreThe Fitness and Lifestyle Group has introduced a new onboarding process for members at its Fitness First Australia, Goodlife Australia, Jetts New Zealand and Zap Fitness brands that includes an online health and safety induction.
The upgrade to its joining process is part of a transformation of its digital activities for both its front and back-end operations, with new members now able to signup online, set up payment and attend a health and safety induction directly through their smartphones.
The overarching aim is to provide members with access to a range of digital products across all FLG brands, and, with user insights around how people select memberships and join online, FLG’s new experience has minimised clicks versus industry standards.
Fitness and Lifestyle Group (FLG) Chief Digital and Product Officer, Eddie Swinnen advised “we’ve also slimmed down the product choices to further streamline the end user experience: a few simple membership types to pick from, a handful of options to customise to your needs, and that’s it.
“Our vision was to create a seamless process whereby someone could go online, find their closest club, join, set up their membership, verify their email, pay, go through our health and safety induction and access their new club via their mobile - all within a few minutes. We want onboarding to be quick, simple and self-service for maximum customer convenience.”
Created in collaboration with FLG’s legal and marketing teams, the health and safety induction is a mould-breaking approach to health and safety and is a compulsory watch - club reception is alerted if a new member arrives without watching it.
The video uses humour to drive engagement with its health and safety message.
Swinnen went on to state “our final step will be to give the new member access to the club via their phone - once they’ve completed their PAR-Q and health and safety waivers - so they don’t have to wait to see someone to get a membership card.”
The groundwork for FLG’s digital operations started in 2016 when the group moved its data into a cloud-based data lake called Snowflake which allowed for data analytics and business intelligence across all departments.
Since then, Swinnen and his FLG’s Chief Technology and Security Officer, Rob Waldron, have standardised FLG’s systems and integrations so all brands use the same operating platform.
FLG technology initiatives were the subject of a feature in Australasian Leisure Management issue 149.
21st July 2022 - New research confirms wearable fitness trackers provide motivation to exercise
14th July 2022 - Virtuagym survey highlights importance of technology and personalisation in fitness industry
11th July 2022 - AUSactive calls for input to future fitness trends survey
21st July 2022 - Bioairtec spotlights ability of its products to improve air quality in gyms
6th June 2022 - Fitness and Lifestyle Group to close childminding facilities at Fitness First and Goodlife Health Clubs
25th January 2021 - Fitness First launches ‘Put Yourself First’ campaign
8th December 2020 - Fitness and Lifestyle Group announces exclusive deal with Transaction Services Group for its Fitness First, Zap, Goodlife and Jetts NZ brands
5th November 2020 - Fitness First launches free gym membership for Australians facing job loss
7th August 2020 - Fitness First introduces attendee temperature checks at NSW clubs
4th June 2020 - Fitness First Australia announces reopening of all clubs
21st March 2020 - Centr app now available to members of Fitness First, Goodlife Health Clubs, Jetts Fitness and Zap Fitness
19th April 2022 - Fitness and Lifestyle Group unveils its latest tech innovations
25th March 2022 - Fitness and Lifestyle Group names former Audible Director as Marketing and Public Relations Head for Australasia
6th December 2021 - Fitness and Lifestyle Group’s new technology roles to focus on ‘innovative and interactive customer experiences’
1st July 2021 - Fitness and Lifestyle Group sign with Airlock Digital to protect against cyber attacks
4th May 2021 - New partnership announced between Fitness and Lifestyle Group and the Australian Institute of Fitness
6th May 2021 - Digital innovation driving growth of Goodlife Health Clubs
21st April 2021 - Goodlife Health Clubs expands in Queensland
5th January 2018 - Fitness and Lifestyle Group acquires Tasmanian-based Zap Fitness
30th August 2021 - Jetts Fitness and Fitness Playground named among Best Places to work in Australia
14th December 2020 - Val Morgan Outdoor expands wellness network with Jetts
25th June 2022 - New report reveals global fitness industry’s profound economic impact
29th March 2022 - New Chair and Vice Chair for Global Health and Fitness Alliance
18th August 2021 - Global Health & Fitness Alliance sets out to prove the exercise industry’s value to society
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