Latest News

Back to Latest News back

 

Fitness and Lifestyle Group introduces digital induction process for new members

Fitness and Lifestyle Group introduces digital induction process for new members
July 22, 2022

The Fitness and Lifestyle Group has introduced a new onboarding process for members at its Fitness First Australia, Goodlife Australia, Jetts New Zealand and Zap Fitness brands that includes an online health and safety induction.

The upgrade to its joining process is part of a transformation of its digital activities for both its front and back-end operations, with new members now able to signup online, set up payment and attend a health and safety induction directly through their smartphones.

The overarching aim is to provide members with access to a range of digital products across all FLG brands, and, with user insights around how people select memberships and join online, FLG’s new experience has minimised clicks versus industry standards.

Fitness and Lifestyle Group (FLG) Chief Digital and Product Officer, Eddie Swinnen advised “we’ve also slimmed down the product choices to further streamline the end user experience: a few simple membership types to pick from, a handful of options to customise to your needs, and that’s it.

“Our vision was to create a seamless process whereby someone could go online, find their closest club, join, set up their membership, verify their email, pay, go through our health and safety induction and access their new club via their mobile - all within a few minutes. We want onboarding to be quick, simple and self-service for maximum customer convenience.”

Created in collaboration with FLG’s legal and marketing teams, the health and safety induction is a mould-breaking approach to health and safety and is a compulsory watch - club reception is alerted if a new member arrives without watching it.

The video uses humour to drive engagement with its health and safety message.

Swinnen went on to state “our final step will be to give the new member access to the club via their phone - once they’ve completed their PAR-Q and health and safety waivers - so they don’t have to wait to see someone to get a membership card.”

The groundwork for FLG’s digital operations started in 2016 when the group moved its data into a cloud-based data lake called Snowflake which allowed for data analytics and business intelligence across all departments.

Since then, Swinnen and his FLG’s Chief Technology and Security Officer, Rob Waldron, have standardised FLG’s systems and integrations so all brands use the same operating platform.

FLG technology initiatives were the subject of a feature in Australasian Leisure Management issue 149.

Related Articles

21st July 2022 - New research confirms wearable fitness trackers provide motivation to exercise

14th July 2022 - Virtuagym survey highlights importance of technology and personalisation in fitness industry

11th July 2022 - AUSactive calls for input to future fitness trends survey

21st July 2022 - Bioairtec spotlights ability of its products to improve air quality in gyms

6th June 2022 - Fitness and Lifestyle Group to close childminding facilities at Fitness First and Goodlife Health Clubs

25th January 2021 - Fitness First launches ‘Put Yourself First’ campaign

8th December 2020 - Fitness and Lifestyle Group announces exclusive deal with Transaction Services Group for its Fitness First, Zap, Goodlife and Jetts NZ brands

5th November 2020 - Fitness First launches free gym membership for Australians facing job loss

7th August 2020 - Fitness First introduces attendee temperature checks at NSW clubs

4th June 2020 - Fitness First Australia announces reopening of all clubs

21st March 2020 - Centr app now available to members of Fitness First, Goodlife Health Clubs, Jetts Fitness and Zap Fitness

19th April 2022 - Fitness and Lifestyle Group unveils its latest tech innovations

25th March 2022 - Fitness and Lifestyle Group names former Audible Director as Marketing and Public Relations Head for Australasia

6th December 2021 - Fitness and Lifestyle Group’s new technology roles to focus on ‘innovative and interactive customer experiences’

1st July 2021 - Fitness and Lifestyle Group sign with Airlock Digital to protect against cyber attacks

4th May 2021 - New partnership announced between Fitness and Lifestyle Group and the Australian Institute of Fitness

6th May 2021 - Digital innovation driving growth of Goodlife Health Clubs

21st April 2021 - Goodlife Health Clubs expands in Queensland

5th January 2018 - Fitness and Lifestyle Group acquires Tasmanian-based Zap Fitness

30th August 2021 - Jetts Fitness and Fitness Playground named among Best Places to work in Australia

14th December 2020 - Val Morgan Outdoor expands wellness network with Jetts

25th June 2022 - New report reveals global fitness industry’s profound economic impact

29th March 2022 - New Chair and Vice Chair for Global Health and Fitness Alliance

18th August 2021 - Global Health & Fitness Alliance sets out to prove the exercise industry’s value to society


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

HIB Insurance Brokers Pty Ltd

HIB Insurance Brokers - Experts in Leisure and Amusement Insurance With over 20 years specialising in the Amusement and Leisure industries, we have the experience to understand your operations and…

read more

Attractions / Entertainment / Insurance / Recreation / Safety

 
 

AlphaFit

AUSTRALIAN MADE. FIT FOR PURPOSE. Based on the Gold Coast, AlphaFit is a leading manufacturer and supplier of Australian gym equipment specifically for the commercial, strength and conditioning,…

read more

Fitness / Recreation / Technology / Wellness

 
 

AIS Water

AIS Water, the trading name of Australian Innovative Systems, is a multi-award winning, Australian owned leader in the design, production and supply of commercial and residential chlorine generators…

read more

Aquatics / Safety / Technology

 
 

Digonex

Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing

 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 

CENTAMAN

Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing

 
 
 

Pico Play

Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…

read more

Attractions / Consultants / Design / Recreation / Tourism

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business